- AOL Has A New Platform, Acquires French RTB Shop AlephD
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
AdExchanger reports AOL has rolled out a bunch of new sell-side too ...
- OpenX's Real-Time Guarantee
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
Ad tech provider OpenX is launching "real-time guaranteed" technology (RTG), a m ...
- Bernie's Pulling Out All The Snaps, Snapchat Videos, That Is
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
In the run-up to the Iowa caucuses on Feb. 1, Democratic presidenti ...
- IAB Chief Randy Rothenberg Calls AdBlock Plus An "Extortion Racket"
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
Interactive Advertising Bureau CEO Randy Rothenbeg took aim at Adblock Plus, ...
- Kelly Joins LiveIntent As President, Lauds Company Staff, Offerings
Email Marketing Daily, Ben Frederick - Monday, January 25, 2016
Former Millennial Media President Jason Kelly is joining LiveIntent, a programmatic ema ...
- Rubicon Project, AdMore Partner To Push Programmatic TV Biz
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Rubicon will used its Guaranteed Orders platform for programmatic TV advertising ...
- AOL Unifies Publishing Products Into 'One' Platform
Publishers Daily, Sara Guaglione - Monday, January 25, 2016
One by AOL:Publishers offers a way for publishers to monetize their wo ...
- Videology Debuts Platform For Users To Transact Based On Viewable Impressions
Real-Time Daily, Tobi Elkin - Tuesday, January 26, 2016
Videology, a software provider for converged TV and video advertising, on Tuesd ...
- Metamarkets Announces Executive Appointments
Real-Time Daily, Felicia Greiff - Monday, January 25, 2016
Metamarkets, a real-time marketing analytics company for programmatic exchanges and buyers, announc ...
- Sky Injects $10 Million In DataXu
Real-Time Daily, Felicia Greiff - Tuesday, January 26, 2016
Sky announced Monday that it has invested $10 million in DataXu, ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should ...
- Yahoo Japan Joins IAB Tech Lab
Real-Time Daily, Tobi Elkin - Tuesday, January 26, 2016
Yahoo Japan has joined the Interactive Advertising Bureau (IAB) Tech Lab ...
- Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions
Real-Time Daily, Tobi Elkin - Tuesday, January 26, 2016
Altitude Digital, an independent programmatic video platform, on Tuesday announced a premi ...
- Jelli, Software Provider For Programmatic Radio, Eyes Growth
RTBlog, Tobi Elkin - Tuesday, January 26, 2016
Jelli, which enables programmatic platforms for the radio industry, on Tuesday announc ...
- CNET On Brave Browser
Around the Net in Real-Time, Tobi Elkin - Monday, January 25, 2016
CNET tries out the Brave browser. The ads show up based ...
- Why Cross-Device Programmatic Targeting Is Primed & Ready
Around the Net in Real-Time, Tobi Elkin - Monday, January 25, 2016
Adweek reports that 2016 will be cross-device programmatic's big year. In 2015,&nbs ...
- The Fourth Industrial Revolution Might Cost You Your Job
Online Spin, Maarten Albarda - Monday, January 25, 2016
I have written frequently about the increasing threat that is marketing automatio ...
- Internet Reacts To Brave Ad-Blocking Browser
Real-Time Daily, Felicia Greiff - Monday, January 25, 2016
The Internet is all atwitter over a new browser that claims ...
- IAB Launches The IAB Data Center Of Excellence
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
The Interactive Advertising Bureau (IAB) on Monday announced the launch of t ...
- Rubicon WIll Bring Programmatic Ads To AdMore
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
Rubicon Project has teamed up with AdMore, an independently owned automated ...
- Tremor Video's Lauren Wiener Named IAB Chair
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
The Interactive Advertising Bureau (IAB) Board of Directors elected Lauren Wiener, presiden ...
- AppNexus Bows PriceCheck, Header Bidding For Mobile Apps
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
AppNexus on Monday announced the launch of PriceCheck, a header bidding to ...
- The Automated Marketing Story Of Hitachi and Faction
RTBlog, Felicia Greiff - Monday, January 25, 2016
How can a global company target key decision-makers? Through profile modeling, automati ...
- Native Advertising Is Part Of Silicon Valley's Irreverent Ethos
Publishers Daily, Steve Smith - Saturday, January 23, 2016
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at t ...
- Walmart To The Rescue In Ad Fraud?
Real-Time Daily, Steve Smith - Saturday, January 23, 2016
Are there any "good actors" leading by example in the fight again ...
- Google Reportedly Disabled 49% More Ads In 2015
Around the Net in Real-Time, Tobi Elkin - Friday, January 22, 2016
This is a staggering stat: Google disabled 49% more ads in 20 ...
- Getting Over Walled Gardens Remains A Concern for Platform Players.
Around the Net in Real-Time, Tobi Elkin - Friday, January 22, 2016
At AdExchanger's Industry Preview on Thursday, Amazon VP of global ad sal ...
- FTC Presses Ad Industry To Allow Consumers To Opt Out Of Tracking
Around the Net in Real-Time, Tobi Elkin - Friday, January 22, 2016
Federal Trade Commissioner Julie Brill took aim at the ad industry ...
- Will Ad Blocking Become An Issue For Local Advertising Too?
Around the Net in Real-Time, Tobi Elkin - Friday, January 22, 2016
The Local Search Association Insider writes that while ad blocking as be ...
- Programmatic TV: Marrying Before You Date (A Possible New Standard)?
Audience Buying Insider, Mitch Oscar - Friday, January 22, 2016
Since mid-2015, there have been a plethora of organizations and individuals calli ...