Tag results for "programmatic" for March 2016
- Dynamic Creative In A Programmatic WorldAs marketers get savvier at collecting and leveraging data, the opportunities arou ...
- Microsoft Plans To Build Ad Blocker Into Its Microsoft Edge BrowserMicrosoft plans to build ad-blocking features into the next iteration of i ...
- As It Resists Programmatic, Refinery29 Banks On Its Relevance With Millennial WomenAdExchanger's Sarah Sluis interviews Justin Stefano, co-founder and CEO of Refinery29, t ...
- Guardian U.S. Tests Header Bidding To Maximize Ad YieldThe Guardian U.S. is experimenting with header-bidding technology, as the publisher see ...
- German Ruling Bolsters Adblock Plus' Rallying CryA Munich court ruled in favor of Adblock Plus Tuesday after o ...
- ComScore Finds Xaxis Outperforms Its BenchmarkOn Wednesday, comScore released the results of a global validation study th ...
- Invoca Secures $30 Million To Reduce Wasted Ad BudgetsInvoca on Wednesday announced a $30 million Series D funding round, bringi ...
- Pandora CRO Speaks To Plans For Programmatic Audio After a shakeup that included appointments of a new CEO, CFO, C ...
- Accuen Global CEO Claims Header Bidding Will Quicken Pace Of Programmatic DirectSpeaking with Beet.TV, Accuen Global CEO Megan Pagliuca maintains that the futu ...
- Publishers Suggest Putting The Web On A Diet To Combat Ad BlockersIt's no secret that the digital media industry has a problem wi ...
- Samsung Debuts Ad Blocking Android BrowserNow owners of specific Samsung devices have a new browser option. Samsu ...
- Conde Nast Dives InEvan Adlman, recently hired to head up programmatic advertising at Cond Nas ...
- Rocket Fuel Successfully Boosts EDF Fund-RaisingLast year, global nonprofit Environmental Defense Fund partnered with Rocket Fuel ...
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand SafetyIntegral Ad Science is trying to help advertisers lessen the risk ...
- The Mobile Ad Eyeball ChallengeOne-third of Brazilian mobile Internet users say they never pay attention ...
- Google Adds Telephone Fiber Service To Internet, TVGoogle became a triple-play provider Tuesday, adding home telephone to Internet a ...
- OMD Exec: 'If You Pay For It, You Should Get It'Shaina Boone, OMD's managing director, marketing sciences, has strong views on viewabilit ...
- U.S. Marketers Investt Heavily In Programmatic But Obstacles RemainA new eMarketer report indicates that programmatic advertising accounts for more th ...
- Why Apple's IAd Format Failed Writing on TechCrunch, Ragnar Kruse, CEO and founder of Smaato explores o ...
- Adaptive Medias To Merge With AdSupplyVideo tech company Adaptive Medias announced Monday that it signed a lett ...
- Varick Media Management Adds AdsWizz As Audio PartnerProgrammatic ad company Varick Media Management (VMM) announced Monday that it partner ...
- Publishers Can't Afford To Ignore Local AdvertisersProgrammatic has created efficiencies in the media-buying process that have opened ...
- 7 Things Buyers And Sellers Need To Know About ProgrammaticAdvertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- What's The Link Between Data And Creativity?Data. Stories. Creativity. At Adobe's Summit 2016 last week, John Mellor, t ...
- Going "Live", It's Real-Time MarketingWriting in TechCrunch, Tarikh Korula, CEO of Katch explains that "live" a ...
- Platform Publishing Specialists Are In VoguePublishers are on a hiring spree--they're looking for new talent to mana ...
- How Oversized Ads Are Encouraging Ad BlockingThe Wall Street Journal'sMike Shields reports on a growing concern that bloate ...
- Ad Blocking May Not Spread As Quickly To Mobile PhonesA report in The Economistoffers a different twist on ad blocking: ...
- After Taking On Blockers, Le Figaro Group Partners With AppNexusAppNexus and Le Figaro Group have announced a partnership that lets t ...
