Under the terms of the LOI, Adaptive Medias will pay Los Angeles-based AdSupply $8 million in cash and stocks.
Adaptive Medias, which provides mobile video delivery and monetization solutions for publishers, content producers and advertisers, offers a video monetization solution called Media Graph.
Last year, ad-tech company BlockIQ, owned by AdSupply, launched BlockBypass, a product for publishers that keeps content behind a wall until an ad blocker is turned off, Real-Time Daily reported.
Adaptive Medias went through a leadership change a year ago when its former CEO and founder was arrested. Since August 2015, John Strong has acted as interim CEO of the company.
A quick correction. John B. Strong was named permanent CEO and chairman of the company in September
https://www.adaptivem.com/photo-release-adaptive-medias-appoints-john-b-strong-as-chairman-of-the-board-and-chief-executive-officer/