- VertaMedia Appoints Ian NewFeld Head Of North American Sales
Real-Time Daily, Philip Rosenstein - Tuesday, July 26, 2016
VertaMedia, the online video supply-side platform, announced Tuesday the appointment of I ...
- Varick Media Taps Gabriel Dunlop As Canada Territory Director
Real-Time Daily, Philip Rosenstein - Tuesday, July 26, 2016
Varick Media Management, the programmatic advertising firm, announced Monday its plan ...
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- Study Finds Consumers Can Be Convinced To Uninstall Ad Blockers
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
The IAB on Tuesday released the findings of a new report whi ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 25, 2016
Verizon bought Yahoo's core assets for billions, but analysts and industry inside ...
- Verizon Still Ad Laggard to Google, Facebook After Yahoo Deal
Around the Net in Real-Time, Tobi Elkin - Monday, July 25, 2016
"Verizon Communications Inc. is about to double the size of its toeho ...
- Bot influencers Are The Programmatic Future Of Conventional Advertising
Around the Net in Real-Time, Tobi Elkin - Monday, July 25, 2016
Bots, and the AI technologies that drive them, are making huge lea ...
- As TV Market Rebounds, Programmatic Takes A Back Seat
Around the Net in Real-Time, Tobi Elkin - Monday, July 25, 2016
So much for all the hype around programmatic TV. The Wall Stre ...
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Verizon Communications will announce Monday its intent to acquire Yahoo's core asse ...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...
- AOL Quietly Invests $500 Million In Programmatic TV Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 22, 2016
AOL has gone all in on programmatic advertising and is trying ...
- Q&A: Marketing Attribution's Role In Demystifying Television Conversions
Audience Buying Insider, Karlene Lukovitz - Friday, July 22, 2016
Conversion Logic COO Alison Lohse shares some thoughts about the roles ...
- Why I Don't Use An Blocker -- And Why I Wouldn't Mind Trying One
RTBlog, Tobi Elkin - Friday, July 22, 2016
Why I don't use an ad blocker but will likely try o ...
- Spotify Ups Its Programmatic Game
Around the Net In MAD London, Sean Hargrave - Thursday, July 21, 2016
Spotify is getting serious about its programmatic offering by opening up i ...
- Spotify Launches Programmatic Audio Ad Buying Globally
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
Spotify, the music-streaming service, on Wednesday said it partnered three large programmat ...
- Matt Spiegel Of MediaLink: The Ad Automation And Programmatic Confidantes
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
MediaLink offers an interesting conversation about marketing automation trends between Jay Sear ...
- The Ad-Tech Tax
Online Spin, Ted McConnell - Thursday, July 21, 2016
There is some research, and a lot of loose talk, about t ...
- Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
Real-Time Daily, Laurie Sullivan - Thursday, July 21, 2016
The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 201 ...
- Why You Should Be Conducting Inventory Analyses
Real-Time Daily, Paul Rostkowski - Thursday, July 21, 2016
Programmatic media traders are responsible for executing and optimizing media-buying strategies ...
- AerServ Teams With The Media Trust To Detect Malware
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
AerServ, a mobile-first video mediation platform, announced a partnership with The Med ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- Rocket Fuel Names Rick Song Chief Revenue Officer
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Programmatic media platform Rocket Fuel announced that digital media veteran Rick So ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
A study released Thursday by ad-tech company Turn found that younger creativ ...
- Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
RTBlog, Philip Rosenstein - Thursday, July 21, 2016
In a September 2015 report, eMarketer quoted a Fractl and Moz stu ...
- A Closer Look At The State Of Predictive Analytics
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 20, 2016
The use of predictive analytics, which helps marketers use customer data ...
- Welcome To The Tin Age Of Marketing
MediaDailyNews, Mike Donahue - Wednesday, July 20, 2016
Technological innovation makes television look like tin can to tin communication ...
- Google's Demographic Squeeze Play
Programmatic Insider, John Motavalli - Wednesday, July 20, 2016
A Google claim that marketers are losing up to 70% of "potenti ...
- TruSignal Announces Release Of TruAudience Platform
Real-Time Daily, Philip Rosenstein - Wednesday, July 20, 2016
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audience ...