Around the Net
Spotify Ups Its Programmatic Game
- The Drum, Thursday, July 21, 2016 8 AM
Spotify is getting serious about its programmatic offering by opening up its audio ad inventory and inking deals with the Rubicon Project, AppNexus and the Trade Desk. Spotify has made no secret of its desire to be the dominant seller of automated audio inventory, having already outlined its intent to make all its media available this way within the next five years.
