- Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effective ...
- Snapple Launches Promo With Yahoo Sports
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Snapple underwrites the show as part of its media buy and partnersh ...
- Slim Jims Back In The Ring With WWE Promotional Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
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- CPG Marketers Say They'll Beat Back Private Label With $$$
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Consumer package-goods companies attending the Consumer Analyst Group of New York conferen ...
- Odwalla Will Plant Trees In Branding Deal With All 50 State Parks
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Juice brand Odwalla is launching a promotion in June in all ...
- Jack In The Box Offers Free Grilled Sandwich
Marketing Daily, - Thursday, February 18, 2010
To drive trials of the its new premium grilled sandwiches, launched earli ...
- Skyy Hooks Up With 'Sex And The City 2'
Marketing Daily, Karlene Lukovitz - Thursday, February 18, 2010
"This year, we are doing much of the same, but making [t ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- St. Jude's Wins In Target's Facebook Contest
Marketing Daily, - Wednesday, February 17, 2010
As part of a two-week Valentine's Day/Football-themed "Super Valenbowl" promotion, Target invit ...
- Olympics Fails To Give NBC Prime Needed Push
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
No surprise here: NBC is using its prime-time Olympic real estate ...
- Shoot Me: New York Markets City, Oscars
MediaDailyNews, Fern Siegel - Tuesday, February 16, 2010
New York is often an unofficial character in many Oscar-winning movies ...
- Adult Swim To Fans: 'Have It Your Way'
MediaDailyNews, David Goetzl - Monday, February 15, 2010
Adult Swim is launching a promotion where fans have a say ...
- Domino's Freebie Celebrates $1B In Online Sales
Marketing Daily, Karlene Lukovitz - Friday, February 12, 2010
Domino's has offered online/mobile ordering since 2007, but its online sales accelerat ...
- Carmex Launches Kiss-Off Promotion
Marketing Daily, - Thursday, February 11, 2010
Carmex, a cure for chapped lips, has launched a virtual Carmex Ki ...
- Lowe's Expands Military Discount
Marketing Daily, - Thursday, February 11, 2010
While both Lowe's and the Home Depot have long used 10% discoun ...
- Denny's: Another 2 Million Free Grand Slams Served
Marketing Daily, Karlene Lukovitz - Wednesday, February 10, 2010
"In the longer run, the move will draw customers into the restauran ...
- M&T Bank Offers Customized Checking Bonus
Marketing Daily, - Tuesday, February 9, 2010
The Buffalo, N.Y.-based bank's "Build Your Own Bonus" incentive provides new custome ...
- Ram Truck Re-Ups With Raminator
Marketing Daily, - Monday, February 8, 2010
Chrysler Group's Ram Truck sub-brand is renewing its eight-year-old monster truck raci ...
- Dunkin' Contest Kicks Off 60th Anniversary
Marketing Daily, Tanya Gazdik - Monday, February 8, 2010
Donut lovers can channel their imagination and love for donuts for t ...
- Kraft, Animal Planet In Lunchables Promotion
Marketing Daily, Aaron Baar - Saturday, February 6, 2010
The promotion is timed with the introduction of a line extension f ...
- Ford Turns On Radio With New Offer
Marketing Daily, - Thursday, February 4, 2010
Ford is offering Ford and Lincoln Mercury customers an introductory three-month tri ...
- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- Helped By $1 Promotion, Burger King Profit Tops Expectations
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
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- Whole Foods Looks To Break Cheesy Record
Marketing Daily, - Wednesday, February 3, 2010
Whole Foods Market, which made it into the record books last ye ...
- The WSJ Tears Down Pay Wall Courtesy Of Acura
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
News Corp. has begun rolling out pay walls for its precious onli ...
- Rockhouse Partners 'Hell-Bent' For Metrics
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
A trio of former Ticketmaster execs on Tuesday debuted Rockhouse Partners ...
- Banquet Meals Offer Cash Prizes
Marketing Daily, - Monday, February 1, 2010
In the "Thanks a Million" promotion, 16,000 boxes spanning 17 different varieti ...
- 7-Eleven Gives Back With Cup Campaign
Marketing Daily, Tanya Gazdik - Monday, February 1, 2010
Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cu ...