Kraft, Animal Planet In Lunchables Promotion
Kraft's Oscar Mayer brand has teamed with Animal Planet to promote the company's ready-made Lunchables product.
Through the promotion, the company is offering animal-loving kids a chance to win an all-expenses-paid trip to Boston to meet Animal Planet personality Jeff Corwin (who hosts the show "Corwin's Quest"), and get a behind-the-scenes look at the New England Aquarium and Franklin Park Zoo.
The promotion is timed with the introduction of a line extension for the brand. The company has launched two sub sandwich varieties -- turkey and cheddar and ham and American cheese -- and redesigned packaging. According to the company, the new packaging is designed to give a better view into the products in the container and is "largely recyclable."
Company officials were unavailable to comment further about the promotion and the marketing of the new line extensions. Children can enter the contest through the Lunchables Web site (www.lunchables.com), where they will be asked to answer an animal-themed trivia question. The sweepstakes runs through May 3.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Kraft, Animal Planet In Lunchables Promotion "
Leave a Comment