- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- How SEMPO Plans To Rebuild A Positive Reputation
SearchBlog, Laurie Sullivan - Friday, September 5, 2014
Mention the Search Engine Marketing Professional Organization among friends and colleagues, a ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Kellogg Launches Eggo FiberPlus Waffles
Marketing Daily, - Thursday, April 14, 2011
New Kellogg's Eggo waffles include 35% of daily recommended fiber per servin ...
- Extending A Brand To Unlikely Categories
Marketing Daily, Alyson Schonholz - Monday, April 11, 2011
Here are key factors that brands can use to assess the likeliho ...
- P&G Readying Launch Of Two Crest Line Extensions
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
Procter & Gamble is getting set to market two new additions ...
- Special K Adds Fiber To Cereal Varieties
Marketing Daily, - Tuesday, August 17, 2010
In announcing the reformulations, Kellogg stressed that the fiber has been add ...
- Smirnoff Intros Mango, Peach Varieties
Marketing Daily, - Thursday, July 8, 2010
Smirnoff also recently introduced a new package design that prominently incorporates t ...
- Breyer's YoCrunch Intros Fruit Parfait
Marketing Daily, - Wednesday, July 7, 2010
The new line is being positioned as an "indulgent, healthy snack" wi ...
- Concert Today Launches M&M's Pretzel Chocolate Candies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
Mars is launching a new campaign for yet another extension of i ...
- Del Taco Intros Santa Fe Taco Variety
Marketing Daily, - Wednesday, April 14, 2010
The Santa Fe version features the chain's signature marinated grilled chicken, lettu ...
- IRI Ranks '09's Top Product Launches
Marketing Daily, Karlene Lukovitz - Tuesday, March 23, 2010
While brand extensions historically have not outsold newly developed brands, the t ...
- Celestial Seasonings Intros Kombucha Line
Marketing Daily, - Friday, March 12, 2010
The line is the first to "augment Kombucha's naturally occurring enzymes, probioti ...
- Bubba Intros Turkey Version of Frozen Burgers
Marketing Daily, - Friday, February 26, 2010
The four-ounce Turkey Bubba burger, made from 100% all-natural white turkey, h ...
- Lady GaGa Pushes The Limits ... Of Her Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
It looks like Stefani Germanotta, or her people, is attempting to tradema ...
- P&G Launching New Products Into Troubled Economic Waters
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Procter & Gamble is placing a bet on a raft of n ...
- P&G To Upgrade Its Fusion Razor In June
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
Before we go any further, let's get to the question most ...
- Gap Unveils Premium Denim Line For Babies Zero To 2
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 11, 2010
Are you ready for Boomer grandparents and their grand-offspring parading through t ...
- Kraft, Animal Planet In Lunchables Promotion
Marketing Daily, Aaron Baar - Saturday, February 6, 2010
The promotion is timed with the introduction of a line extension f ...
- McDonald's Brings It Home: Frappes Land in Chicagoland
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
Frappes, the second wave of McDonald's big beverage offensive that's primarily target ...
- 3 Musketeers Intros Truffle Crisp Bar
Marketing Daily, - Tuesday, February 2, 2010
The bar, being promoted as "a lighter way to enjoy chocolate," featur ...
- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- Dunkin' Expands Egg-White Sandwich Options
Marketing Daily, - Wednesday, January 6, 2010
Dunkin' Donuts is now offering customers the ability to customize any breakfa ...
- Hostess Intros 100-Calorie Lemon Cupcakes
Marketing Daily, - Monday, January 4, 2010
The existing five varieties offered in 100-calorie packs are chocolate cupcakes, carr ...
- Hostess Intros 100-Calorie Lemon Cupcakes
MediaDailyNews, - Monday, January 4, 2010
The existing five varieties offered in 100-calorie packs are chocolate cupcakes, carr ...
- P&G Adds New Products To Vicks Dayquil Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
...
- Calgon Rebrands Bath And Body Care Line
Marketing Daily, Tanya Gazdik - Monday, December 21, 2009
"We have not yet officially announced our media mix, but will ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...
- Big Mac Wrap Rolls Out; $1 Breakfast Menu Goes National
Around the Net In Brand Marketing, Thom Forbes - Friday, December 11, 2009
McDonald's will begin national advertising this month for its snack wrap ...
- Martha Stewart Moves To Home Depot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Martha Stewart Living branded paint, a palette of 280 interior and exteri ...