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Big Mac Wrap Rolls Out; $1 Breakfast Menu Goes National

Chicago Tribune, Friday, December 11, 2009 10 AM

McDonald's will begin national advertising this month for its snack wrap -- sliced burger patty, special sauce, lettuce, cheese, pickles and onions but no sesame-seed bun. Tests began last month; the wrap is now available in about half of McDonald's outlets across the country.

It also plans to offer a $1 breakfast menu nationally that will feature a sausage burrito, a sausage biscuit, a sausage McMuffin, a 12-ounce coffee and hash browns. National advertising will begin in early January, according to spokeswoman Danya Proud.

Although McDonald's is the leader in the fast-food breakfast arena, breakfast and lunch sales throughout the fast-food industry have been hurt by rising unemployment, reports Mike Hughlett, who broke the story on the $1 breakfast menu last month.

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