- Playtika Unleashes Star-Studded Game Campaigns
Marketing Daily, Les Luchter - Friday, December 22, 2023
Free mobile game provider Playtika tapped celebs including Drew Barrymore and Jas ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Erik Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- Too Much Peppermint Schnapps? Burger King Brazil Has Hangover Cure
Marketing Daily, Teresa Buyikian - Thursday, December 21, 2023
A facial recognition app determines the right Whopper version and discount Brazili ...
- Plush And Happy: Squishmallows Make U.S. McDonald's Debut
Marketing Daily, Teresa Buyikian - Tuesday, December 19, 2023
Beginning Dec. 26, Happy Meals will contain one of 12 collectible Squishmallow ...
- Shopping Spree With Basketball Stars? AT&T Dreams Up Experiential Prizes
Marketing Daily, Les Luchter - Monday, December 18, 2023
Humorous spot touting contest is set in the "NBA Dream Department" ...
- Hulu To Co-Air Premiere Of Disney+'s 'Percy Jackson' Series
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Teaser may inspire some Hulu-only subscribers to sign up for the new ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- TikTok Expands Partnership With Ticketmaster
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- Comcast's Cavanagh Touts Peacock Infrastructure, Says Linear TV Still Has Wide 'Reach'
Television News Daily, Wayne Friedman - Monday, December 4, 2023
"The infrastructure that we have as we bring it to life ...
- Paramount+ Expands Airlines Push With LATAM Deal
MediaDailyNews, Karlene Lukovitz - Friday, December 1, 2023
Branded channels on international airlines build awareness as streamer expands worldwide. ...
- Will Streamers Offer Regular Tune-In TV Show Promos - Like Linear TV?
TV Watch, Wayne Friedman - Friday, December 1, 2023
A maturing streaming TV business prompts the question of what comes nex ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- HBO CEO Went Underground To Stay On Top: Social Hacking For TV Success
TV Watch, Wayne Friedman - Monday, November 6, 2023
Going underground to cajole, convince, and perhaps even scare some TV reviewer ...
- Advertisers Can Now Post Ads With Product Tags Via Instagram's Marketing API
MediaDailyNews, Colin Kirkland - Tuesday, October 31, 2023
Meta is now allowing advertisers to create and promote posts with "Produ ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Extra Day For Halloween Recovery? Quiznos Mascots Lobby For An Oct. 32
Marketing Daily, Teresa Buyikian - Tuesday, October 24, 2023
To support the "movement," Quiznos offers a free sub sandwich with ...
- Cable TV Concerns? Some Small-To-Midsized Networks Counter: We're Growing
TV Watch, Wayne Friedman - Thursday, October 19, 2023
Small to mid-sized linear TV networks may have had a tough ti ...
- Dave & Buster's To Promote 'Five Nights At Freddy's' Film
Marketing Daily, Teresa Buyikian - Tuesday, October 17, 2023
The chain will highlight various deals integrating the movie's spooky animatronic characte ...
- Domino's To The Rescue For Those Emergency Pizza Needs
Marketing Daily, Teresa Buyikian - Friday, October 13, 2023
Company launched its first Emergency Pizza program, which provides a free medi ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Erik Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Match, Calm Team Up For Healthier Singles
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The two brands partner up to show how self-love and mental heal ...
- Spotify Redesigns Artist Profiles For Stronger Fan Connection
MediaDailyNews, Colin Kirkland - Thursday, October 5, 2023
The new profiles organize music, concerts, merch and social media-like clips und ...
- Paramount Offers Free 'Mean Girls' On TikTok, In 23 Clips
MediaDailyNews, Karlene Lukovitz - Wednesday, October 4, 2023
Get in loser -- we're promoting DVD sales and an upcoming mov ...
- NBC's 'Sunday Night Football,' With Taylor Swift In Tow, Earns 27M Viewers
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
According to the network, it was the largest streaming audience ever f ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- Jeep, Merrell Partner For Hiking Boots Reveal At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
"The craftsmanship you expect, know, and love in our vehicles is match ...
- Wendy's Teams Up With DC To Support Foster-Care Adoption With New Frosty Boo! Books
Marketing Daily, Teresa Buyikian - Tuesday, September 5, 2023
Customers can also be superheroes and help children who are waiting ...
- Fireball Releases Trash-Talking 'Sympathy' Cards For Football Season
Marketing Daily, Erik Oster - Tuesday, September 5, 2023
For good-natured razzing among rival fans, Fireball Cinnamon Whiskey brings the b ...
- Capri Sun's Sales Pitch To Parents: Shutting Kids Up For 50 Seconds
Marketing Daily, Erik Oster - Monday, August 28, 2023
A repackaged Capri Sun bundle is designed to look like noise-canceling headphone ...