- Holiday Flatline: Forecast Is For A 1% Increase In The U.S.
Email Insider, Ray Schultz - Wednesday, August 23, 2023
But an increasing number of consumers will use AI to make purcha ...
- Social Promotion Touts Simply EspressOJ
MAD, Fern Siegel - Tuesday, August 22, 2023
The pitch wasn't just about a delicious drink, but sparking conversations amo ...
- Total By Verizon's Timely NYC Activation Counters MTA Fare Rise
Marketing Daily, Les Luchter - Monday, August 21, 2023
The prepaid provider gave away 15,000 prepaid MetroCards at nine locations. ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- Fruity Addition To C-Suite? Shake Shack Seeks 'Chief Avocado Officer'
Marketing Daily, Teresa Buyikian - Wednesday, August 16, 2023
The consumer contest is part of marketing for the chain's recent introducti ...
- After 4 Weeks, 'Barbenheimer' Remain Top 2 Box-Office Films
MediaDailyNews, Wayne Friedman - Sunday, August 13, 2023
This unusual theatrical tag team of movies has now placed first a ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Steven Singer Gives Away $3M In Lab-Grown Diamonds While Promoting Real Ones
MAD, Fern Siegel - Wednesday, August 9, 2023
The move dovetails with the new campaign that promotes Earth-born diamonds ...
- 20% Of Streaming Video Subs Globally Are Through Telco Bundles
Digital News Daily, Karlene Lukovitz - Wednesday, August 9, 2023
'Super bundles' have exploded, and subs offering streaming services have had t ...
- Spoiler Alert: This Column Might Offer A Big Reveal
TV Watch, Wayne Friedman - Tuesday, August 8, 2023
Would you want to know how this upcoming story concludes now ...
- Fritos Awards Free Haircuts To USA Mullet Contestants
Marketing Daily, Erik Oster - Friday, August 4, 2023
As official snack sponsor of USA Mullet Championship, Fritos will be givi ...
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
MediaDailyNews, Wayne Friedman - Sunday, July 30, 2023
"Barbie" had one of the strongest second weekends for any theatrical mov ...
- How One Wine Brand Navigated Its Nod To Barbie
CPG Insider, Erik Oster - Friday, July 21, 2023
Without an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Why No Drive-Thru Barbie?
QSR Insider, Teresa Buyikian - Friday, July 21, 2023
The few tie-ins in the QSR/restaurants category were announced with little ...
- Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
SKUx, a payments and consumer engagement platform, plans to announce a partnersh ...
- For New Fox News Lineup Promotion, It's 'Americans' First
TVBlog, Adam Buckman - Wednesday, July 19, 2023
Fox News Channel is promoting its new evening lineup mainly with ...
- Candy Digital, Major League Baseball Team To Market Collectibles
MAD, Fern Siegel - Tuesday, July 11, 2023
"Commemorative ticketing is one of the big areas where you'll see ...
- Warner Bros. Discovery's 'Barbie' Movie Gets Boost From HGTV 'Barbie Dreamhouse'
TVBlog, Adam Buckman - Thursday, July 6, 2023
Warner Bros. Discovery is bringing in the home renovators of HGTV ...
- CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
Television News Daily, Wayne Friedman - Friday, June 23, 2023
A slowdown in streaming platform advertising has amounted to a 20% dr ...
- NYC Goes Pink, Rides OOH Promos For 'And Just Like That'
MAD, Fern Siegel - Wednesday, June 21, 2023
In partnership with OUTFRONT Media, Max is promoting creative on buses, subwa ...
- Outdoor Campaign For 'And Just Like That ...' Takes Over NYC
TVBlog, Adam Buckman - Thursday, June 22, 2023
More than almost any other TV show or movie of its er ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- Those Lips: Keurig, Havas 'Start Up' Summer With Rolling Stones Tie-in
MAD, Steve McClellan - Tuesday, June 6, 2023
According to the agency the main idea is to "channel the band ...
- Pinterest Reports Positivity As Key Driver In Consumer Action
Digital News Daily, Colin Kirkland - Friday, June 2, 2023
Creating more positive environments in brand messaging leads to new opportunities f ...
- Spacey 'Stars On Mars' Blasts Off Monday Night On Fox
TVBlog, Adam Buckman - Monday, June 5, 2023
"Stars On Mars" poses survival challenges to its participants until at t ...
- Verizon +Play Deal Bundles Rivals Netflix, Paramount+ With Showtime
Digital News Daily, Karlene Lukovitz - Friday, June 2, 2023
The limited-time offer lets +Play subscribers save $70 per year on t ...
- Galileo Salame Caters To Americans Bored With Lunch Choices
Marketing Daily, Les Luchter - Wednesday, May 31, 2023
Armed with survey results showing that Americans crave more lunch choices, Galil ...
- Target, Bud Light In Culture War Crosshairs, But Not TV
TVBlog, Adam Buckman - Tuesday, May 30, 2023
The culture wars surrounding transgender and LGBTQ+ issues and lifestyles are breaki ...
- Peacock Promotion Cuts Price To $19.99 For One Year
Television News Daily, Wayne Friedman - Thursday, May 25, 2023
While some premium streamers are raising monthly prices, NBCU's Peacock is goi ...