- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- Martha's Revenues Down As Meredith Takes Over Flagship
MediaDailyNews, Erik Sass - Wednesday, October 29, 2014
Not long after announcing that it would hand over business operations ...
- Publishers Take Advantage Of Ad Tool To Control Delivery
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 29, 2014
Native ad services provider Sharethrough has just developed a tool for publishe ...
- Meredith Revenues Up On Broadcast Ads
MediaDailyNews, Erik Sass - Thursday, October 23, 2014
Women's interest publisher Meredith Corp. announced that total revenues increased 4% ...
- Publishers: Facebook Atlas' Gain Is Your Loss
MediaDailyNews, Raman Bhatnagar - Tuesday, October 21, 2014
For Facebook, Atlas is another great revenue generator. It moves them clos ...
- Bonnier Buys Events Company
MediaDailyNews, Erik Sass - Friday, October 17, 2014
Enthusiast magazine publisher Bonnier Corp. has announced the acquisition of an eve ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- New York Times Launches Digital Archive For Vintage Ads
MAD, Larissa Faw - Thursday, October 16, 2014
This initiative was inspired by the newspaper's TimesMachine, a similar platform whe ...
- Terri & Sandy Solution Celebrate People's 40th Anniversary
MAD, Larissa Faw - Monday, October 13, 2014
The campaign coincides with People's 40th anniversary launching the week of Octob ...
- LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'
MAD, Joe Mandese - Monday, October 13, 2014
With a degree of hyperbole that would be impressive by even Madis ...
- City & Regional Magazines Rely On Print Advertising
Research Brief, Jack Loechner - Tuesday, October 7, 2014
According to the FOLIO:'s annual survey of city and regional magazine publisher ...