- AOP Launches Quality Programmatic Publisher Hub
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
The Association of Online Publishers (AOP) has worked with some of t ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Conde Nast Entertainment Taps Rapt For Interactive Video
MediaDailyNews, Erik Sass - Thursday, March 19, 2015
Conde Nast Entertainment, the multichannel video production arm of the high-end magazi ...
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Several leading publishers throughout the globe have teamed to form the Panga ...
- Publishers Finding Monetization More Difficult Than Expected
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
A new study claims that nearly half of publishers (40.9%) have fou ...
- AOP Research Backs Premium Native Which Resembles Host Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
The Association of Publishers (AOP) has urged brands to create native conte ...
- Clickbait -- Has The Premium Native Fightback Begun?
London Blog, Sean Hargrave - Thursday, March 5, 2015
People don't trust sponsored content on social media timelines, so it's ti ...
- How Top Publishers Are Using Snapchat
Around the Net in Mobile, Gavin O'Malley - Monday, March 2, 2015
Nieman Lab considers how several top publishers are using Snapchat as ...