- Q&A: EA Sports' David Le Discusses 'NBA Jam'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
...
- Q&A With HP Marketing VP Tariq Hassan
Around the Net In Brand Marketing, Nina Lentini - Friday, December 10, 2010
To avoid a brain worm, don't watch HP's "Happy Baby" ad, who ...
- Q&A: Drug-free Partnership Ditches 'America'
Marketing Daily, Sarah Mahoney - Thursday, December 9, 2010
The organization has changed its name to The Partnership at Drugfree.org a ...
- Q&A With Pepsi: Immersion Is Key To Digital Savvy
Marketing Daily, Karl Greenberg - Tuesday, December 7, 2010
Says B. Bonin Bough, Pepsi's director of social media: "For the la ...
- Q&A: Kia's Michael Sprague On EBay Presence
Marketing Daily, Karl Greenberg - Monday, November 29, 2010
Having just added the new Optima to its shiny new lineup ...
- Q+A: Aaron Shapiro, CEO, Huge
OMMA Magazine, Gavin O'Malley - Tuesday, November 9, 2010
Aaron Shapiro wants to take over the world -- a tall orde ...
- Q&A: Stores Are Making Consumers Smarter
Marketing Daily, Sarah Mahoney - Thursday, November 25, 2010
Shopper marketing has been getting plenty of buzz lately, as both reta ...
- Korean Air's Emily Cho: Travel Can Be A Pleasure
Marketing Daily, Karl Greenberg - Thursday, November 18, 2010
Korean Air marketer Emily Cho was in New York on Thursday ...
- Brand Effect Of Macy's Thanksgiving Day Parade
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
Since 1924, Macy's has commandeered Broadway for its own glory, creating i ...
- Q&A: Why NHL, Orange Bowl, ESPN Find 'It Pays To Discover'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Since August, Discover Financial Services has significantly ramped up its sports marketi ...
- Mazda's Miata MX-5 Still Magnetic North For Brand
Marketing Daily, Karl Greenberg - Wednesday, November 3, 2010
Chris Hill says that while the company doesn't advertise the MX-5, ...
- Q&A With Cathy Halligan On Online Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 3, 2010
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnate ...
- A Forthright Q&A With Subway CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Barry Janoff sat down with Subway CMO Tony Pace in one ...
- Q&A: Chris Perry, Jeff Goodby Go Deep On Chevy
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign comprises a 60-second anthem spot with archival footage of Gener ...
- For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
Marketing Daily, Sarah Mahoney - Wednesday, October 20, 2010
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Ma ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Q&A: GM's Bierley On What Makes The Buick Brand
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
In the first part of Marketing Daily's interview with Craig Bierley, t ...
- Q&A: GM's Bierley Touts Power Of Social Media
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
Craig Bierley oversees the marketing organizations for two disparate General Motors bran ...
- Ex-Pepsi NA CMO Sees Parallels At Equinox
Marketing Daily, Aaron Baar - Friday, October 8, 2010
Some may see Cie Nicholson's new job as chief marketing officer f ...
- Q&A With Subway's Franchisee Advertising CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Noreen O'Leary chats with Tony Pace, CMO of Subway's Franchisee Advertising Fu ...
- It's Not About The Billboards: MSG's O'Neil
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Madison Square Garden is on a roll, inking sponsorship deals for i ...
- Q&A: 360i's David Berkowitz On Mobile Marketing
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
With the release of 360i's Mobile Marketing Playbook last week, Online Med ...
- Pepsi's Kaufman Talks About The PepsiCo10
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
"This is very different approach, bringing young entrepreneurs and partnering with th ...
- Millennials, Moms Seek More Cause Marketing
Marketing Daily, Sarah Mahoney - Monday, September 20, 2010
it seems letting consumers pick how the money will be spent--despite t ...
- Jaguar's Marketing VP Dishes On Strategy
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
"The whole premise was to go into the markets and be bi ...
- Life Is Good: A $100 Million Brand With No Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 7, 2010
While it's certainly no emblem of marketing sophistication, Life is good's hap ...
- Q&A With Whole Foods' CEO: Innovation Ahead As Chain Enters 'Prime'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Whole Foods "co-founder, cosmic thinker and conservative hippie" John Mackey tells Bru ...
- Cadillac Aims CTS Coupe At BMW, Mercedes
Marketing Daily, Karl Greenberg - Thursday, August 19, 2010
"In the past, it might have taken I don't how many meetin ...
- Why Hitwise Added Search Market Products
SearchBlog, Laurie Sullivan - Friday, August 20, 2010
Change is constant, as the saying goes. That goes for the w ...
- Ewanick Dishes On Campbell's 'Max And Al'
Marketing Daily, Karl Greenberg - Monday, August 9, 2010
In this third and final segment, Joel Ewanick, VP of marketing ...