- Ewanick: New Buick, All-New Web Sites For 4 Brands
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
In this second installment based on a chat with Marketing Daily, Jo ...
- Q&A With Starcom USA Mobile Director Kevin Lilly
Online Media Daily, Mark Walsh - Friday, August 6, 2010
Kevin Lilly was recently named mobile director at Starcom USA, responsible f ...
- It's About The Four Brands, And GM Ain't One Of 'Em
Marketing Daily, Karl Greenberg - Thursday, August 5, 2010
"Chevy has a soul other brands can only dream of having," sa ...
- Kia Contest Is Casting Call For 'Lifecasters'
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Yes, it's an unstable ride since it relies on the ephemeral "anythi ...
- At 90, Wunderman Says Families Can Be Better Understood
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
Rance Crain conducts a fascinating video interview with direct-marketing giant Lester Wunderm ...
- Landon Donovan On Course To Rewrite Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Barry Janoff chats with Donovan's agent, Richard Motzkin. ...
- Isabella Eyes Sweet Spot Between PC And Phone
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
Isabella founder and CEO Matthew Growney says the Vizit is just t ...
- Q&A With JetBlue Marketing Chief Marty St. George
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
Rupal Parekh chats with Marty St. George, prolific tweeter (@martys) and seni ...
- Spencer Stuart Finds CMOs' Staying Power Up By 6 Months
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Todd Wasserman interviews Tom Seclow, head of Spencer Stuart's CMO practice, abo ...
- Savings.com Gets Answers
Online Media Daily, Gavin O'Malley - Tuesday, June 29, 2010
Online coupon destination Savings.com on Tuesday is expected to announce a n ...
- As Stores Slash Assortment, Will We Rebel?
Marketing Daily, Sarah Mahoney - Wednesday, June 16, 2010
Now that retailers have spent much of the recession steadily pruning ba ...
- Hyundai Sees Big Future In World Cup Soccer
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
"I really think we are at the cusp," says Chris Perry, ...
- McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
McDonald's is offering $3 refunds to customers who return "Shrek" drinking glass ...
- Laura Lang On Digitas' NewFront
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Today, Digitas will host its third annual
"Digital Content NewFront" ...
- Fickle Gen Y Trusts Channels, Not Brands
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
Between the BP oil spill and privacy issues at Facebook and Googl ...
- Competition, Innovation, And The Power Of Straight Talking
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
Video interview with Adidas president and CEO Herbert Hainer. ...
- P&G CEO Bob McDonald Chats About Categories, Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
Dyan Machan takes a look around Procter & Gamble CEO Bob McDonald ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Buick's Bierley On Surrounding The Consumer
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
"That idea of surrounding the consumer, from digital, events, to me, a ...
- Hyundai's Perry: We Need To Work On Familiarity
Marketing Daily, Karl Greenberg - Friday, May 14, 2010
"Unfamiliarity with our brand is something we have to overcome," the n ...
- Q&A: Redefining Teens, $216 Billion Buyer Power
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2010
Yes, marketers have long acknowledged that teens wield plenty of buying powe ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...
- Pop-Up Power: Retail's Recession Invention
Marketing Daily, Sarah Mahoney - Tuesday, April 27, 2010
Temporary retail locations offer consumers the insider-y thrill of a sample sa ...
- Q&A: Nivea's Marketing Strategy Is More Than Skin Deep
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Nicolas Maurer, vp-marketing for Beiersdorf, chats with Barry Janoff about how Niv ...
- Nissan's Joel Ewanick Puts It All On Leaf
Marketing Daily, Karl Greenberg - Tuesday, April 13, 2010
"It's a bold decision to step up to electric vehicles coming o ...
- Ford's Truck Guy Focuses On Market Share
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
Doug Scott, Ford's truck group marketing manager, says recent improvement in sal ...
- Kmart CMO Discusses Layaway, Value, Teens, Apparel And Price
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Kmart CMO Mark Snyder chats with Elaine Wong about the company's popul ...
- Dodge Chief: We'll Play To Our Strength
Marketing Daily, Karl Greenberg - Thursday, April 1, 2010
"Most of cars out there have become commodities and there's a hu ...
- Q&A With Hyundai's Interim CMO, Chris Perry
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
In September, the company launches a turbo version of Sonata plus t ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, Mar ...