- Laura Ashley, Waitrose And Argos Roll Out PowaTag Mobile Commerce
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Mobile technology that allows consumers to buy directly from television, print a ...
- Mobile Scanning & Shoppers Looking for Value
MobileShopTalk, Chuck Martin - Tuesday, May 27, 2014
Many mobile shoppers seem to be finding shortcuts to deals by scanni ...
- QR Codes: Moving Beyond the Scan
MobileShopTalk, Chuck Martin - Thursday, March 20, 2014
QR codes got somewhat of a bad rap early on. It wasn ...
- AR And Image Recognition Drive Print2Mobile Growth
Mobile Insider, Steve Smith - Tuesday, February 18, 2014
Both publishers and advertisers greatly accelerated their use of mobile activation cod ...
- The Always-in-Motion QR Code
MobileShopTalk, Chuck Martin - Tuesday, October 8, 2013
QR codes are on the move - literally. I've seen quite ...
- United Concordia Uses Social For Education
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
National dental insurance provider United Concordia is launching a cause marketing campai ...
- Corn Nuts Leverages Content In Display Ads
Marketing Daily, Karlene Lukovitz - Monday, September 23, 2013
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and ...
- Are QR Codes Already History?
Online Media Daily, Mark Walsh - Tuesday, August 20, 2013
With Microsoft announcing plans Monday to shut down its Tag technology ...
- Scanbuy Licenses Microsoft Tag Technology
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Scanbuy has entered into a long-term exclusive license agreement with Microsoft f ...
- Sticking it Out in the World of Mobile Commerce
MobileShopTalk, Chuck Martin - Monday, August 19, 2013
The first time I bumped into mobile startup Scanbuy was at ...
- Microsoft Says 'Ta Ta' To Tags; ScanBuy Says 'Hello'
MoBlog, Steve Smith - Monday, August 19, 2013
Microsoft will announce this morning the forthcoming end of support of i ...
- A Man Snaps Into A QR Code...And Someone Actually Tells Him A Good Story
MoBlog, Steve Smith - Wednesday, August 7, 2013
Video, product info, nutrition details, and how-tos are all fair uses ...
- Ugly Duckling Flies: QR Code Use Expanding As Tablets Kick In Too
MoBlog, Steve Smith - Friday, August 2, 2013
One of the most popular mobile-code activation platforms reports continued growth ...
- Topps Brings Tap And Scan To Big-League Big Cards At FanFest
MoBlog, Steve Smith - Monday, July 22, 2013
Mobile activation of collectible trading cards seems like a no-brainer. But legenda ...
- Yogurtland Goes Looney Tunes
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogu ...
- Knowing about QR Codes vs. Using Them
MobileShopTalk, Chuck Martin - Monday, July 1, 2013
While mobile scanning is still a distance from mass consumer usage, ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- Wal-Malt Selling At Bus Stops In Toronto
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
Walmart and consumer products giant Procter & Gamble have launched mobile stor ...
- A QR Code Walks Into A Zoo...
MoBlog, Steve Smith - Monday, June 10, 2013
Using QR and other mobile codes to "activate" Web content in respon ...
- Making Facebook Friends by Clinking Glasses
The Social Graf, Erik Sass - Thursday, May 2, 2013
The process of making Facebook friends promises to get even easier (a ...
- Label 5 Scotch Sends Fans To NYC For Web Series
Marketing Daily, Karlene Lukovitz - Wednesday, April 17, 2013
The fans' mission: To demonstrate, via the challenges, Label 5's philosophy ...
- Do Readers Really Want To Click On Their Magazines?
MoBlog, Steve Smith - Thursday, April 11, 2013
Magazines are using print to digital mobile activations at a sharply accelerat ...
- AT&T Inks Scanbuy QR Deal, Aids Marketers' Campaigns
Online Media Daily, Laurie Sullivan - Monday, April 8, 2013
AT&T joins the ranks of Verizon and Sprint Monday, offering white-label ...
- Trinity Mirror Prepares For PaperPay Launch
Around the Net In OMD Europe, Nina Lentini - Thursday, March 21, 2013
The publisher will aim to drive sales of products for advertisers a ...
- NFC Poised To Accelerate Direct Marketing
Marketing Daily, Jacob Beckley - Wednesday, March 13, 2013
By giving marketers a new way to bridge the physical and digit ...
- Brown Printing Buys Nellymoser
Raw, Mark Walsh - Tuesday, March 12, 2013
Brown Printing Company on Tuesday announced acquiring mobile marketing technology company Nellymose ...
- Yogurtland Debuts 'Flavor Quest' App, Videos
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2013
Self-serve frozen yogurt chain Yogurtland has launched a "Flavor Quest" promotion featuri ...
- QR Codes Are Bad For Your Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 18, 2013
Paul Dunay, global VP of web optimization service Maxymiser, offers up ...
- Auto Service Customers Want QR Codes/Apps
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
DMEautomotive has a new survey on how - and how much ...
- Mobile Redefines Retail, Advertising
On Media, Diane Mermigas - Friday, December 14, 2012
Marketers should reach mobile consumers with personalized information, offers and transactions th ...