- Do Readers Really Want To Click On Their Magazines?
MoBlog, Steve Smith - Thursday, April 11, 2013
Magazines are using print to digital mobile activations at a sharply accelerat ...
- AT&T Inks Scanbuy QR Deal, Aids Marketers' Campaigns
Online Media Daily, Laurie Sullivan - Monday, April 8, 2013
AT&T joins the ranks of Verizon and Sprint Monday, offering white-label ...
- Trinity Mirror Prepares For PaperPay Launch
Around the Net In OMD Europe, Nina Lentini - Thursday, March 21, 2013
The publisher will aim to drive sales of products for advertisers a ...
- NFC Poised To Accelerate Direct Marketing
Marketing Daily, Jacob Beckley - Wednesday, March 13, 2013
By giving marketers a new way to bridge the physical and digit ...
- Brown Printing Buys Nellymoser
Raw, Mark Walsh - Tuesday, March 12, 2013
Brown Printing Company on Tuesday announced acquiring mobile marketing technology company Nellymose ...
- Yogurtland Debuts 'Flavor Quest' App, Videos
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2013
Self-serve frozen yogurt chain Yogurtland has launched a "Flavor Quest" promotion featuri ...
- QR Codes Are Bad For Your Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 18, 2013
Paul Dunay, global VP of web optimization service Maxymiser, offers up ...
- Auto Service Customers Want QR Codes/Apps
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
DMEautomotive has a new survey on how - and how much ...
- Mobile Redefines Retail, Advertising
On Media, Diane Mermigas - Friday, December 14, 2012
Marketers should reach mobile consumers with personalized information, offers and transactions th ...
- Google Launches VR Game Ingress, Integrates Brands, Locations
Online Media Daily, Laurie Sullivan - Tuesday, November 20, 2012
Google will soon begin testing the integration of brands like Jamba Jui ...
- Puma Embraces Mobile, Fun Tech To Attract Buyers
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Puma employs technology that reflects its brand identity as a fun, style-sav ...
- Storm Over, Game On: Retailers Ready To Rip
Marketing Daily, Sarah Mahoney - Saturday, November 3, 2012
There are 32 shopping days between Black Friday and Christmas -- t ...
- Denny's Offers 'Hobbit' Menu, Collectibles
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2012
Starting Nov. 6, the fast-casual chain will feature a limited-time menu wi ...
- Homeless Sell Codes For Digital Charity Magazine
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 24, 2012
UK pedestrians are used to seeing high street The Big Issue seller ...
- Target Taps QR Codes To Lift Toy Sales
Online Media Daily, Mark Walsh - Wednesday, October 3, 2012
Target is banking on QR codes to help boost sales this holid ...
- Postal Service Wants A QR Christmas
MoBlog, Steve Smith - Friday, September 28, 2012
To support the continued relevance of direct mail, the USPS is extendi ...
- Scanbuy Touts Success Of 'First Mobilized Olympics'
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Scanbuy CEO Mike Wehrs says he was pleased with the company's performan ...
- Is There Life After That Scan?
The Third Screen, Chuck Martin - Wednesday, September 12, 2012
Mobile code scanning for scanning's sake is so 2010. Creatively engaging th ...
- 'Ad Age' Relaunch Includes New Scan-to-Share Print2Web Encoding
Mobile Marketing Daily, Steve Smith - Monday, September 10, 2012
"Ad Age" is among the first b2b publishers to integrate mobile sc ...
- Magazines Adopt QR Codes, Digital Watermarks
MediaDailyNews, Erik Sass - Wednesday, August 29, 2012
Consumer magazine publishers are embracing mobile action codes in a big wa ...
- Magazine Mobile Codes Up 107%, Now On 10% Of Ads
Mobile Marketing Daily, Steve Smith - Tuesday, August 28, 2012
Print needs digital. Magazines and their advertisers are rushing faster than ev ...
- Progresso Launches Recipe Starters Cooking Sauces
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Puts a recipe, plus QR code linking to more, on each pack ...
- USPS Program Pushes QR Etiquette and M-Commerce But Discourages Marketing
MoBlog, Steve Smith - Wednesday, July 25, 2012
The Postal Service seems to get it only half-right in its summ ...
- Can The Olympics Be a Gold Medal Moment For QR Codes?
Mobile Insider, Steve Smith - Thursday, July 19, 2012
If the Summer Olympics deploys mobile codes wisely, this could be ...
- Adding QR Codes To Your Search Marketing Strategy?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 17, 2012
QR Codes have not fulfilled their promise to connect brands with lar ...
- Second-Screening Print: Magazines Embrace App Companions
MoBlog, Steve Smith - Thursday, July 5, 2012
There is another second-screen effort afoot in media land. Magazines are hopi ...
- QR Codes Hardly A Hit With Consumers
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 3, 2012
Despite spirited support from Madison Ave., consumers just aren’t that into ...
- Walmart, P&G Team To Promote Mobile Shopping
Online Media Daily, Mark Walsh - Thursday, June 7, 2012
Walmart has joined forces with Procter & Gamble on a month-long marketi ...
- Russell Buckley: QR Codes Are Dead
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
Russell Buckely, who many see as the 'godfather of mobile' gave ...
- Barcode Scanning Up 157% In First Quarter
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Mobile barcode scanning continued to climb at a brisk pace in t ...