- I Still Don't Heart That Cannes-Winning Oreo Thing
Mediapsssst, Richard Whitman - Thursday, October 31, 2013
Andrew Teman couldn't believe it when the "Dunk in the Dark" campai ...
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmat ...
- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Real-Time Is Really 0.36 Seconds
RTBlog, Tyler Loechner - Thursday, October 31, 2013
It takes 0.36 seconds for a browser to display the winning bidder ...
- Machine Translation: 5 Keys To Delivering Relevant Global Content
Marketing Daily, Brian Otis - Wednesday, October 30, 2013
As consumers demand better information and meaningful relationships with their favorite brand ...
- 54% Of Digital Ads Aren't Viewable, And Even 'Viewability' Is In A Black Box
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
More data has come out today that suggests roughly half -- ...
- LiveRamp, Videology Partner, Let Brand Marketers Use First-Party Data For Digital Video
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
Digital video advertising providers are continuing to looks for ways to mo ...
- Forget What You Know About RTM
Around the Net in Real-Time, Tyler Loechner - Tuesday, October 29, 2013
A blog post at Evergage.com today used Google Trends to turn ba ...
- Magnetic Creates Initiative To Protect Brand Marketers From Fraud
Online Media Daily, Laurie Sullivan - Monday, October 28, 2013
Fraudulent impressions don't seem to get much attention these days -- n ...
- No More Surveys: New Tool Offers Real-Time Consumer Insights
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Data and analytics provider eXelate is expected to Tuesday announced the availabili ...
- Sociomantic Strikes Data Partnership, Helps Travel Marketers Boost Demand
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Ad retargeting firm Sociomantic on Tuesday announced a partnership with Revenue Manageme ...
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins
RTBlog, Tyler Loechner - Tuesday, October 29, 2013
Is Big Data crushing the cookie, or is multichannel marketing? Is the ...
- Transparency: Are Pubs Just Waiting For Buyers To Define It?
RTBlog, Tyler Loechner - Monday, October 28, 2013
The final panel at the Video Insider Summit this weekend explored t ...
- Don't Be Scared Of Real-Time Marketing
Around the Net in Real-Time, Tyler Loechner - Friday, October 25, 2013
Say Media today posted an article in Say Daily titled, "Real-Time Marketi ...
- Can Automation Co-Exist With Customization? Turns Out, We're Moving To Automated Customization
Real-Time Daily, Joe Mandese - Friday, October 25, 2013
Or maybe it's customized automation. In either case, a panel during Friday ...
- Ads Know Your Name; Will They Soon Know What You Did Last Summer?
RTBlog, Tyler Loechner - Friday, October 25, 2013
A panel at this morning's MediaPost Video Insider Summit explored the topi ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on B ...
- DG Debuts Tool To Detect Ad Display Fraud
Online Media Daily, Laurie Sullivan - Monday, October 21, 2013
DG is launching a feature in its Peer39 platform Tuesday that allo ...
- Integrate Raises $7 Million
Real-Time Daily, Tyler Loechner - Tuesday, October 22, 2013
Marketing technology provider Integrate is expected to Tuesday announce that it h ...
- How Much are You Paying for Your Little Black Box?
Real-Time Daily, Jason Kelly - Friday, October 18, 2013
There are many ways to understand the role and importance of transparen ...
- Negative News Cycles Decrease Competition In Exchange-Based Marketplace
Real-Time Daily, Tyler Loechner - Friday, October 18, 2013
The number of advertisers competing in the exchange-based marketplace drops significantly wh ...
- Programmatic Buying and the Evolving Definition of 'Upfront' - Separating Myths from Reality
Real-Time Daily, Seth Demsey - Thursday, October 17, 2013
While the tsunami of buzz around "Programmatic Upfronts" reached new heights duri ...
- Targeting Inception: Targeting The Targeters (And Retargeting Them Too)
RTBlog, Tyler Loechner - Thursday, October 17, 2013
"It's about reaching the right person at the right time with t ...
- Ad Tech: The Return Of The Marketer
RTBlog, Tyler Loechner - Wednesday, October 16, 2013
The first time a MediaPost article used the acronym "RTB" (real-time biddin ...
- Metamarkets Taps Criteo's Ross As CRO
Real-Time Daily, Tyler Loechner - Tuesday, October 15, 2013
Metamarkets, a real-time analytics provider, on Tuesday announced the appointment of Jac ...
- Wilen New York Announces RTM Tool For Direct Marketers
Real-Time Daily, Tyler Loechner - Monday, October 14, 2013
Wilen New York, a direct marketing agency, has given direct marketers ...
- Big Data Creates A Big Opportunity For Redemption
Marketing: Health, Sarah Larcker - Friday, October 11, 2013
These days, it seems every headline decrees the power of Big Dat ...
- Real-Time TV Watching Small Part Of Overall Viewing
MediaDailyNews, Wayne Friedman - Thursday, October 10, 2013
Real-time TV viewing and social media interactions are growing -- but sti ...
- Recreating Brick And Mortar Online Via Real-Time Chats; My Friday Afternoon Internet Adventure
RTBlog, Tyler Loechner - Friday, October 11, 2013
Putzing around the Internet on this slow Friday, I searched Google f ...
- Twitter Chirp Is Turning Into A Roar
Marketing: Entertainment, Doug Chavez - Thursday, October 10, 2013
I bet if you could see the office windows at Twitter f ...