Integrate Raises $7 Million
Marketing technology provider Integrate is expected to Tuesday announce that it has raised $7 million in a Series B round of funding. The round was led by the Foundry Group. Other investors include Comcast Ventures and Liberty Global Ventures. The company has now raised $22.25 million in funding since its founding in April 2010.
Integrate has its own demand-side platform (DSP) as part of its AdHQ platform, but a company representative told RTM Daily that the company "is trying to position themselves away from simply being considered a DSP" and will instead position themselves as "a closed-loop marketing technology provider."
The rep added that the company will look to automate the entire media buying process, and this
round of funding is expected to be used for that purpose.
Hart Cunningham, CEO and co-founder of Integrate, stated, "This funding allows us to make additional investments in our…platform."