- GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
Media audience researcher GfK MRI has struck deals with three of t ...
- Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
In a move that effectively establishes "viewable" impressions as the currency f ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- Ad Tech Requires Different, Not Fewer, Agency Folk
RTBlog, Tyler Loechner - Monday, March 31, 2014
There is a perceived power struggle between tech providers, trading desks, agencie ...
- Mindshare, BuzzFeed Form Real-Time Pact
MAD, Steve McClellan - Wednesday, March 26, 2014
The agency will receive detailed access to BuzzFeed Fre.sh data which analyz ...
- David Droga Has a Justine Saco-Like Moment While En Route To Australia
Mediapsssst, Richard Whitman - Wednesday, March 26, 2014
In the time it took him to travel from New York ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Something's In The Water Down Under: Real-Time With AdRoll, AppNexus, RadiumOne Execs On Recent Moves Into Australia
RTBlog, Tyler Loechner - Wednesday, March 26, 2014
Over the past two weeks, three ad technology companies -- AdRoll, AppNexu ...
- Adobe's Mobile Services Support iBeacon, Predictive Tools
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 25, 2014
Adobe Systems released Tuesday a series of marketing cloud services to he ...
- Can Live TV Be Altered By Real-Time Viewer Feedback?
RTBlog, Tyler Loechner - Tuesday, March 25, 2014
CBS took some shots via the Twitterverse over the weekend during i ...
- More Devices, Less Divisive: Supply Chain Taps Into Tapad
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
At a time when Madison Avenue is shifting toward a device-centric vi ...
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
When Neustar acquired Aggregate Knowledge, a leading independent online data management platfor ...
- 76% Of Advertisers (And Rising) Use Real-Time Marketing
RTBlog, Tyler Loechner - Friday, March 21, 2014
For those hoping "real-time marketing" would dwindle in 2014, your optimism appea ...
- TV Making Second Screens Work For it
RTBlog, Tyler Loechner - Friday, March 21, 2014
The real-time nature of today's consumers has lent itself to programmatic ...
- Samsung's Marketing Capitalizes On Real-Time Moments
MediaDailyNews, Wayne Friedman - Tuesday, March 18, 2014
Samsung's tremendous recent success for its mobile products has a lot ...
- Really: Fiat In Brazil Brings Car Showroom To The Web
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
Joao Batista Ciaco, advertising and relationship marketing director for Latin America a ...
- Trulia Sinks $45 Million Into First National Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 17, 2014
Trulia launched its first national campaign Monday dubbed the Moment of Trul ...
- How The Google/comScore Partnership Can Fundamentally Change Latino Marketing
Engage:Hispanics, Lee Vann - Thursday, March 13, 2014
Imagine being able to receive real-time data about the type of conte ...
- Real-Time Marketing And The Power Of A Selfie
Marketing: Entertainment, Doug Chavez - Thursday, March 13, 2014
Real-time marketing, also known as RTM, has taken the main stage ...
- RTB Spend In EU Up 366% In 2013
Real-Time Daily, Tyler Loechner - Wednesday, March 12, 2014
European advertisers spent 366% more on ads delivered via real-time bidding (RT ...
- RadiumOne Taps Anna Baird As First CFO
Real-Time Daily, Tyler Loechner - Monday, March 10, 2014
RadiumOne has announced the appointment of Anna Baird as its new chi ...
- Perfect Audience Lets Advertisers Sync Google Merchant Accounts With FBX Campaigns
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, h ...
- Atlas Teams With Flite For Rich Media
Mobile Marketing Daily, Mark Walsh - Wednesday, March 5, 2014
Rich media platform Flite is partnering with Atlas to allow advertisers usi ...
- Squerb Wants To Kick 'Likes' To The Curb, But Twitter Trends Has It Beat
RTBlog, Tyler Loechner - Thursday, March 6, 2014
"RTM Daily" has been on a bit of a "user-generated" trend th ...
- VivaKi Search Catches Automation Bug
SearchBlog, Laurie Sullivan - Thursday, March 6, 2014
Search engine marketing automated bids and programmatic ad buying: think of t ...
- Tracking Mobile Shoppers: Consumers Want to Know Why
MobileShopTalk, Chuck Martin - Tuesday, March 4, 2014
It's well known in mobile commerce circles that smartphone technology tracking ...
- Metamarkets Taps Bernstein As VP Of Sales
Real-Time Daily, Tyler Loechner - Tuesday, March 4, 2014
Real-time analytics provider Metamarkets on Tuesday announced the appointment of Harris Bernste ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- iSocket Goes Programmatic For Advertisers
Real-Time Daily, Laurie Sullivan - Sunday, March 2, 2014
Advertising executives are convinced that automated systems will rule media buying. Programmat ...