In Sydney for the Global Marketer Conference, David Droga had a bit of a shock when he stepped off the plane he boarded in New York. Upon arriving in Sydney, he said, “When I got on
the plane in New York we had a big agency in Sydney and when I landed we had a slightly smaller agency. It’s alright -- we can talk about it...don’t feel awkward, that’s what happens
in our industry right? It’s the nature of advertising." In the time it took him to fly from New York to Sydney, the Sydney office had lost the Woolworth's account. Making light of the loss,
Droga said the client was too big for the agency and added, “I don’t want Droga5 to be the biggest agency, I want it to be the best.” Spoken like a true advertising optimist.
So Unilever Global SVP of Marketing Marc Mathieu says digital is dying. Say what, you say? Also in Sydney for the Global Marketer Conference, he clarifies by saying: "We need to stop thinking about digital marketing and start thinking about marketing in a digital world. Think about connection first and build content around that." He also told attendees that those considering joining the agency side of things should forget about an internship and instead hang out with hackers who are the ones who really know how to get things done these days.
Upping the ante in the real-time marketing game, BuzzFeed has partnered with WPP's Mindshare to bring the agency editorial trending information from the publisher's Fre.sh app allowing the agency to alter its client spending based on trends. Of the partnership, Mindshare Chief Strategy Officer Jordan Bitterman said: "We can utilize this data feed to learn what's trending on the Web and where to spend our paid media." BuzzFeed, of course, hopes Mindshare will spend a hefty share of its online budget with the publication.
If only every CMO thought like outgoing Sainsbury CEO Justin King. Sainsbury, a UK supermarket chain, has worked with Abbot Mead Vickers for over 30 years. There've been good times and there've been bad times, but the two have stuck together throughout. Of sticking together, King said: "With a lot of the pitches that take place when a business is in change or in crisis, there is almost a predisposition to change because it’s the easy way for a new marketing director to demonstrate that they’ve moved things on. However, it’s always the braver decision, and often the right decision, to stay with the incumbent." If only more CMOs had a bit more courage and fortitude and didn't always feel they had to prove their worth with an agency review upon joining a brand.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.