Tag results for "real-time" for October 2014
- DoubleVerify Sued For Telling Advertisers FilmOn Infringes CopyrightOnline compliance company DoubleVerify has wrongly classified FilmOn as a copyright infring ...
- Making Viewability Mandatory: Real-Time With Clearstream's MandelbaumThis is "must-see TV." It's truly "mandatory viewing." Those phrases do n ...
- PubMatic Unveils Real-Time Analytics ToolIn the hopes of giving its publisher clients the real-time data th ...
- Matomy Buys Mobile Programmatic Platform MobFox For $17.6MMatomy Media Group, a supply-side platform (SSP), on Tuesday announced it h ...
- Publicis Groupe Acquires Run For Mobile-Focused DMP, DSP TechPublicis Groupe on Tuesday announced it has acquired Run, a cross-device programmat ...
- Programmatic Publicis: Holding Company Spends October Investing In The New Currencies - Data & TechProgrammatic has spread across devices, with the "arrival" of mobile serving ...
- Publishers Grade Themselves, Industry At 'C' Level For MonetizationApparently publishers don't think too highly of the digital ad industry's monetizati ...
- Time As A Currency Is Making WavesLike a broken clock, digital marketers only get it right some ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' DataThe Council for Research Excellence this morning is releasing a comprehensive prim ...
- OpenX Taps Roth As Communications Head, Appoints 2 Other ExecsOpenX on Tuesday announced several executive appointments to bolster its leadership team ...
- Managing A Data Management PlatformWith data being labeled the new "currency" of digital media, data manageme ...
- Samba TV Adds Fingerprinting To Chart TV Viewership Across PlatformsThe company has added fingerprinting software that can monitor "every TV chann ...
- Yahoo - The Oakland Raiders Of Digital AdvertisingWith the NFL season in full swing, I started thinking about wa ...
- Three's Company: Mobile, Location & ProgrammaticMobile advertising, programmatic buying and location-based targeting have been quite the tr ...
- Google, Somewhere In The Cloud, Acquires FirebaseGoogle announced Tuesday the acquisition of Firebase, an API backend service helpi ...
- Bing Partnership With CNN Lets Viewers Give Real-Time FeedbackBing announced a partnership with CNN Tuesday allowing consumers to give real-time feedba ...
- Ezakus Hires 2 To Lead Publisher, Agency Partnerships In USEzakus, a predictive targeting tech company, on Friday announced the appointments ...
- Looking For Engagement From Real-Time Ads? Put Tech On For SizeWhen it comes to real-time marketing, one thing advertisers often rely ...
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right ThingIt's tempting to think RTB and programmatic are all about machines whizzi ...
- Nexage Announces Mobile Retargeting SupportNexage, a mobile ad exchange, on Wednesday announced it now supports mobi ...
- MediaMath's Upcast Buy Adds To Ad Tech M&A IntrigueM&A activity in the ad tech space has continued through summer a ...
- Lotame Upgrades DMP To Support Cross-Device TargetingLotame, a data management platform (DMP), is upping its cross-device advertising ga ...
- Digital Advertising's 'Dark Little Secret' Has Had Its TimeMany in the digital ad industry believe the Media Rating Council (MR ...
- British Gas To Promote Hive In Real-Time Digital OutdoorBritish Gas is feeding real-time messages into outdoor ads to bolster t ...
- Kinetic Social Launches Analytics Dashboard For Media PlannersKinetic Social has launched a new analytics dashboard it says helps brid ...
- New Relic Buys Cloud Dashboard-Building Tool DucksboardExpanding it analytics platform, the server-side app monitoring specialists at New Rel ...
- New Ways to Target Mobile Mall ShoppersThe mall may become even more of a major mobile shopper targeti ...
- Yesmail Lets Marketers Trigger Email Campaigns Using Sports, Real-Time WeatherYesmail, the email marketing software arm of Yes Lifecycle Marketing, this we ...
- Programmatic, Video, Mobile Driving U.S. Display Ad Growth To $37B in 2019Online display advertising in the United States will grow from $19.8 billi ...
- Rocket Fuel Gives Managed Service Customers Real-Time AnalyticsRocket Fuel has announced the addition of real-time analytics to its programmat ...
