Rocket Fuel Gives Managed Service Customers Real-Time Analytics
- by Tyler Loechner @mp_tyler, October 3, 2014
Rocket Fuel has announced the addition of
real-time analytics to its programmatic ad platform. The analytics will be available to the company's managed service customers. The new analytics hub is called Mission Control Insights.
Simon Hayhurst, Rocket Fuel’s SVP of product and business development, stated that its customers can now “take a look under the hood.”
The announcement marks the first time Rocket Fuel will be offering its managed service clients real-time data about their campaigns.
