Tag results for "real-time" for September 2015
- Google Goes For 100% Ad ViewabilityGoogle will introduce 100% viewable ads in the next few months, bringi ...
- Connecting Programmatic's Disparate PiecesProgrammatic has evolved from a mechanism for selling remnant inventory to ...
- Veritone Media Cognitive Platform Looks To Attribute Organic MediaQuestioning the effectiveness of advertising, California startup Veritone created a cognitive med ...
- Making Sense Of Programmatic TVWhen it comes to today's TV buys, Magna Global is measuring performan ...
- Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?That's certainly how one very senior media buyer from a huge holdi ...
- Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019According to Magna Global's just issued report, programmatic ad spend will accou ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For ThemIt's clear why agencies and publishers like automated buying -- but unt ...
- Programmatic Direct Takes Majority Of Digital Display Spend In USUS programmatic digital display ad spending will reach $15.43 billion this yea ...
- The Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugul ...
- News Corp. Becomes Merkle's First Publisher For People Ad-Targeting PlatformMerkle will release a platform Monday at the start of Advertising We ...
- FTC's Julie Brill Tells Ad Tech Companies To Improve Privacy ProtectionsThe Federal Trade Commission's Julie Brill is taking the online ad indust ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?The latest figures could suggest that direct programmatic leads in building awarene ...
- Conversational Commerce And The Mobile ExperienceWhile launching a mobile app has never been easier, getting anyone ...
- Turn Names BrightRoll's Falck CEO, Succeeds DemasFive months after Bill Demas stepped down as CEO, demand-side platform (DS ...
- Agencies Point Finger At Programmatic, Say It Contributes To Ad-BlockingFor the most part, advertisers agree that programmatic ad-serving and buying suppor ...
- Bloomberg Licenses Twitter DataThe worlds of business information and social media are fast converging, judgi ...
- Adobe Builds Advanced Programmatic Advertising PlatformDuring a time when advertisers struggle with fragmented programmatic ad buying process ...
- Agility Harmony Now Allows Real-Time Content In EmailsEmail marketing platform Epsilon announced the launch of Harmony Live, a n ...
- Google, Twitter Jointly Develop 'Instant Articles' For PublishersThe real-time Web almost seems like a fictional character in a myste ...
- NY-Based RTB Platform GetIntent Raises $1 MillionGetIntent, a New York-based startup with a real-time bidding (RTB) platform, th ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video AdsQuantcast has expanded the use of search data to assist marketers ...
- Mindshare Bolsters Its 'Loop'Over the next several months, the agency will add a number ...
- TRUST, A New System That Spots Online Ads With Rights ProblemsExtreme Reach, a video advertising management and delivery solutions provider based ...
- Programmatic Search Makes Attribution Tough For MarketersWhat keywords generate the phone call? It turns out many markets don ...
- App Downloads Slow, Brands Pressured To Make Apps Relevant For UsersMobile accounts for 50% to 70% of all consumer interactions with brand ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And HealthcareReal-time bidding (RTB) and programmatic tech requires audience data to inform t ...
