- Google Goes For 100% Ad Viewability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will introduce 100% viewable ads in the next few months, bringi ...
- Connecting Programmatic's Disparate Pieces
MAD, Steve McClellan - Tuesday, September 29, 2015
Programmatic has evolved from a mechanism for selling remnant inventory to ...
- Veritone Media Cognitive Platform Looks To Attribute Organic Media
MediaDailyNews, Laurie Sullivan - Tuesday, September 29, 2015
Questioning the effectiveness of advertising, California startup Veritone created a cognitive med ...
- Making Sense Of Programmatic TV
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
When it comes to today's TV buys, Magna Global is measuring performan ...
- Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?
RTBlog, Sean Hargrave - Wednesday, September 30, 2015
That's certainly how one very senior media buyer from a huge holdi ...
- Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
MAD, Steve McClellan - Monday, September 28, 2015
According to Magna Global's just issued report, programmatic ad spend will accou ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For Them
RTBlog, Sean Hargrave - Tuesday, September 29, 2015
It's clear why agencies and publishers like automated buying -- but unt ...
- Programmatic Direct Takes Majority Of Digital Display Spend In US
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
US programmatic digital display ad spending will reach $15.43 billion this yea ...
- The Many Faces Of Programmatic Ad Fraud
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
The topic of advertising fraud in the programmatic sector is a jugul ...
- News Corp. Becomes Merkle's First Publisher For People Ad-Targeting Platform
MediaDailyNews, Laurie Sullivan - Monday, September 28, 2015
Merkle will release a platform Monday at the start of Advertising We ...
- FTC's Julie Brill Tells Ad Tech Companies To Improve Privacy Protections
PolicyBlog, Wendy Davis - Monday, September 28, 2015
The Federal Trade Commission's Julie Brill is taking the online ad indust ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
RTBlog, Sean Hargrave - Monday, September 28, 2015
The latest figures could suggest that direct programmatic leads in building awarene ...
- Conversational Commerce And The Mobile Experience
Mobile Marketing Daily, Josh Engroff - Friday, September 25, 2015
While launching a mobile app has never been easier, getting anyone ...
- Turn Names BrightRoll's Falck CEO, Succeeds Demas
Real-Time Daily, Joe Mandese - Tuesday, September 22, 2015
Five months after Bill Demas stepped down as CEO, demand-side platform (DS ...
- Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking
Real-Time Daily, Laurie Sullivan - Monday, September 21, 2015
For the most part, advertisers agree that programmatic ad-serving and buying suppor ...
- Bloomberg Licenses Twitter Data
The Social Graf, Erik Sass - Thursday, September 17, 2015
The worlds of business information and social media are fast converging, judgi ...
- Adobe Builds Advanced Programmatic Advertising Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2015
During a time when advertisers struggle with fragmented programmatic ad buying process ...
- Agility Harmony Now Allows Real-Time Content In Emails
Email Marketing Daily, Ben Frederick - Monday, September 14, 2015
Email marketing platform Epsilon announced the launch of Harmony Live, a n ...
- Google, Twitter Jointly Develop 'Instant Articles' For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2015
The real-time Web almost seems like a fictional character in a myste ...
- NY-Based RTB Platform GetIntent Raises $1 Million
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
GetIntent, a New York-based startup with a real-time bidding (RTB) platform, th ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2015
Quantcast has expanded the use of search data to assist marketers ...
- Mindshare Bolsters Its 'Loop'
MAD, Larissa Faw - Tuesday, September 8, 2015
Over the next several months, the agency will add a number ...
- TRUST, A New System That Spots Online Ads With Rights Problems
VidBlog, P.J. Bednarski - Wednesday, September 9, 2015
Extreme Reach, a video advertising management and delivery solutions provider based ...
- Programmatic Search Makes Attribution Tough For Marketers
SearchBlog, Laurie Sullivan - Friday, September 4, 2015
What keywords generate the phone call? It turns out many markets don ...
- App Downloads Slow, Brands Pressured To Make Apps Relevant For Users
Mobile Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2015
Mobile accounts for 50% to 70% of all consumer interactions with brand ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And Healthcare
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
Real-time bidding (RTB) and programmatic tech requires audience data to inform t ...