- Guardian U.S. Tests Header Bidding To Maximize Ad Yield
Around the Net in Real-Time, Tobi Elkin - Thursday, March 31, 2016
The Guardian U.S. is experimenting with header-bidding technology, as the publisher see ...
- German Ruling Bolsters Adblock Plus' Rallying Cry
Real-Time Daily, Felicia Greiff - Wednesday, March 30, 2016
A Munich court ruled in favor of Adblock Plus Tuesday after o ...
- Rocket Fuel Successfully Boosts EDF Fund-Raising
Real-Time Daily, Felicia Greiff - Wednesday, March 30, 2016
Last year, global nonprofit Environmental Defense Fund partnered with Rocket Fuel ...
- The Mobile Ad Eyeball Challenge
RTBlog, Felicia Greiff - Wednesday, March 30, 2016
One-third of Brazilian mobile Internet users say they never pay attention ...
- Fishing For Biz, Time Inc. Launches Harpoon: Media Shop With Regional Focus
Publishers Daily, Erik Sass - Monday, March 28, 2016
Time Inc. is launching a new digital media strategy and services, call ...
- Adaptive Medias To Merge With AdSupply
Real-Time Daily, Felicia Greiff - Monday, March 28, 2016
Video tech company Adaptive Medias announced Monday that it signed a lett ...
- Varick Media Management Adds AdsWizz As Audio Partner
Real-Time Daily, Felicia Greiff - Monday, March 28, 2016
Programmatic ad company Varick Media Management (VMM) announced Monday that it partner ...
- Marketers Eye Multichannel Networks For Content Distribution
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 28, 2016
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic med ...
- Going "Live", It's Real-Time Marketing
Around the Net in Real-Time, Tobi Elkin - Monday, March 28, 2016
Writing in TechCrunch, Tarikh Korula, CEO of Katch explains that "live" a ...
- Platform Publishing Specialists Are In Vogue
Around the Net in Real-Time, Tobi Elkin - Monday, March 28, 2016
Publishers are on a hiring spree--they're looking for new talent to mana ...
- After Taking On Blockers, Le Figaro Group Partners With AppNexus
Real-Time Daily, Felicia Greiff - Friday, March 25, 2016
AppNexus and Le Figaro Group have announced a partnership that lets t ...
- Niche Ad Networks Offer Differentiated, Curated Audiences
Real-Time Daily, Felicia Greiff - Monday, March 28, 2016
In a world where consumers expect a relevant, personalized experience on eve ...
- The Trade Desk Will Use $60M In Equity On Share Buyback, Growth
Real-Time Daily, Felicia Greiff - Thursday, March 24, 2016
The Trade Desk received $60M in a funding round, its largest ...
- The IAB Wants To Help You Calculate Your Programmatic Costs
Real-Time Daily, Felicia Greiff - Thursday, March 24, 2016
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool f ...
- Publishers Are The Bread In The Intent Sandwich
Real-Time Daily, Jonathan Mendez - Friday, March 25, 2016
The Web is the only user-controlled medium. The more a publisher allo ...
- Adobe Finds Marketers More Confident About Cross-Device Than They Should Be
Real-Time Daily, Felicia Greiff - Thursday, March 24, 2016
Feelin' good about your cross-device strategy? Not so fast. While 93% ...
- IAB Viewability Primer Focuses On Publisher Side
Real-Time Daily, Felicia Greiff - Tuesday, March 22, 2016
The Interactive Advertising Bureau (IAB) released a primer on improving ad viewabili ...
- Videology Partners With Unruly To Diversify Inventory
Real-Time Daily, Felicia Greiff - Wednesday, March 23, 2016
Video ad-tech company Unruly and Videology announced a partnership Wednesday that ope ...
- Chipping Away At Cross-Device Myths
Real-Time Daily, David Jakubowski - Wednesday, March 23, 2016
It's up to us to chip away at the myths that ho ...
- Quantcast And 4As Partner On Programmatic Training Program
RTBlog, Tobi Elkin - Wednesday, March 23, 2016
Audience measurement firm Quantcast and the American Association of Advertising Agencies (4A ...
- Yellow Pages In Canada Acquires JUICE Mobile For Programmatic Technology
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 22, 2016
Canadian-based Yellow Pages Ltd, Mediative's parent company, has made an acquisition th ...
- 3 Ways To Be A Better Listener On Twitter
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 22, 2016
Adweek suggests 3 ways to become a better listener on Twitter ...
- Lotame Debuts Audience Optimizer
Real-Time Daily, Felicia Greiff - Tuesday, March 22, 2016
Lotame announced the launch of Audience Optimizer, a modeling solution that prospec ...
- Will Moat's New Digital Ad Metric Rival The Measurement Giants?
Real-Time Daily, Felicia Greiff - Tuesday, March 22, 2016
Web analytics firm Moat raised $50 million in new funding to devel ...
- Twitter At 10 And The Value of Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, March 22, 2016
Twitter's 10 years old, and it remains one of the most compelli ...
- What Outbrain's Revee Acquisition Means To Publishers
Real-Time Daily, Tobi Elkin - Monday, March 21, 2016
Outbrain, the content discovery platform, acquired analytics firm Revee in October a ...
- Tencent Reports 45% Increase in Q4 Revenue, Retargeting Developments
Real-Time Daily, Felicia Greiff - Monday, March 21, 2016
On an earnings call Thursday, Chinese social giant Tencent announced its ...
- An Imagined Conversation Between Randall Rothenberg And Till Faida
RTBlog, Felicia Greiff - Monday, March 21, 2016
Last week, TechCrunch announced that IAB CEO Randall Rothenberg and Eyeo C ...
- Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
Mobile Marketing Daily, Ben Frederick - Thursday, March 17, 2016
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmati ...
- Videology Launches Education, Client Feedback Portal
Real-Time Daily, Felicia Greiff - Friday, March 18, 2016
Programmatic advertising is complex. So Videology, a software provider for converged ...