- Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Goog ...
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
Real-Time Daily, Tobi Elkin - Friday, July 29, 2016
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combi ...
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
SITO Mobile on Wednesday announced the addition of video ad formats ...
- Google, Paramount Test Instant Video Ads At Comic-Con
MediaDailyNews, Laurie Sullivan - Thursday, July 21, 2016
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the conce ...
- Spotify Launches Programmatic Audio Ad Buying Globally
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
Spotify, the music-streaming service, on Wednesday said it partnered three large programmat ...
- Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
Datorama, a New York-based startup that has been helping agencies and bran ...
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
At a time when so-called "viewable impressions" are emerging as the indust ...
- Spotify Taps Rubicon Project to Automate Audio Inventory
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Proje ...
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday sa ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- BitTorrent News Launches at Republican National Convention
MediaDailyNews, Laurie Sullivan - Wednesday, July 13, 2016
BitTorrent will make some news of its own when it begins li ...
- Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home Advertising
Real-Time Daily, Tobi Elkin - Wednesday, July 13, 2016
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announc ...
- EBay Buys Predictive Analytics Firm SalesPredict
Around the Net in Real-Time, Gavin O'Malley - Tuesday, July 12, 2016
To better understand what its customers want, eBay just bought SalesPredict ...
- Cuebiq Pens Strategic Partnerships With DSPs, Agencies
Mobile Marketing Daily, Ben Frederick - Friday, July 8, 2016
Cuebiq, a location intelligence company, announced the formation of strategic partnerships wi ...
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 7, 2016
IAS and Innovid have enhanced their partnership to protect campaigns that r ...
- Google Acquires Startup Moodstocks, Visual Search For Objects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2016
Google announced Wednesday the acquisition of Moodstocks and its team of enginee ...
- Publicis Groupe Backs Innovation Startups, 19 IoT Ventures
AI & IoT Daily, Chase Martin - Tuesday, July 5, 2016
The Internet of Things just received a substantial boost in confidence, than ...
- Going For Olympic Gold In Digital Marketing
MediaDailyNews, Krista DiBiccari - Friday, July 1, 2016
Google's focus on what it has marketed to advertisers as "micro-moments" ...