- GetIntent Taps Sam Bell As Head Of Business Development And Strategy
Real-Time Daily, Philip Rosenstein - Monday, October 31, 2016
Programmatic advertising solutions firm GetIntent announced on Monday the appointment of S ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Mobile engagement platform SITO Mobile on Thursday announced a data partnership wi ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- GumGum Expands Sales Teams In North America And EMEA
Real-Time Daily, Philip Rosenstein - Wednesday, October 26, 2016
GumGum, the computer vision platform for marketers, announced four key sales hir ...
- SurveyMonkey Launches Real-Time Electoral College Map
Marketing Politics Daily, Philip Rosenstein - Tuesday, October 25, 2016
SurveyMonkey announced on Tuesday the launch of its Electoral College map. Bas ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Yieldbot Names Emma Weisberg SVP, Marketplace Strategy
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketpla ...
- British Martech Firm BlueVenn Launches U.S. Operations
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operatio ...
- How Grey Plans To Make A Success Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Grey is looking to lean more heavily on programmatic and marketing technolo ...
- IAB Tech Lab Releases Dynamic Content Ad Standard
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
In a bid to increase the relevance of ads delivered to consume ...
- GumGum Promotes Schraeder To President/COO
Real-Time Daily, Philip Rosenstein - Tuesday, October 18, 2016
On Monday, GumGum announced the promotion of Phil Schraeder to President a ...
- Sizmek Launches Ad Builder 2.0
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Sizmek announced on Monday the release of Ad Builder 2.0, an updat ...
- Quantcast Expands Programmatic Education Offerings With ANA Partnership
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Quantcast and the Association of National Advertisers (ANA) announced on Monday ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
Real-Time Daily, Philip Rosenstein - Friday, October 14, 2016
Genesis Media, a real-time analytics platform, announced on Wednesday an outstream vid ...
- Vemba, SpotX Partner On Video Syndication Suite
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Vemba, a video discovery and distribution platform, and SpotX announced on Wednesd ...
- Presidential Debates Increase Fill Rates, Available Impressions On News Sites
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Real-time bid-management system Wise Data Media analyzed programmatic activity around the fir ...
- Social Media, Drone Enable Flood Rescue, Documented In Real Time
The Social Graf, Erik Sass - Wednesday, October 12, 2016
An amateur drone operator, social media, and a bit of serendipity m ...
- Entering The Era Of Ad Tech 2.0
RTBlog, Philip Rosenstein - Tuesday, October 11, 2016
The foundations of the ad-tech landscape quickly shift as supporting technologies ma ...
- Clinton Grabs More Ad Value In Second Debate, Trump Gets More Social Media Mentions
Television News Daily, Wayne Friedman - Monday, October 10, 2016
Although Republican presidential candidate Donald Trump garnered more airtime, earned and pa ...
- The RTB Truth, Well Told
RTBlog, Joe Mandese - Monday, October 10, 2016
The ad industry has never had more people counting it than ...
- AI, Advertising's Next Big Step In Personalizing Branded Videos
Online Video Daily, Laurie Sullivan - Wednesday, October 5, 2016
IRIS.TV has released technology running on AI that serves in real-time brand ...
- Rubicon Taps Google's Kershaw As Product Chief, Touts 'Mobile-First' Chops
Real-Time Daily, Joe Mandese - Thursday, October 6, 2016
Rubicon Project has named a former Google executive known for his mobil ...
- Salesforce Acquires Krux, DMP Market Consolidates Further
Real-Time Daily, Joe Mandese - Monday, October 3, 2016
Salesforce.com has agreed to acquire Krux, a highly regarded independent data manageme ...
- A Company Called ColorTV Jumps Into OTT Discovery Biz
VidBlog, P.J. Bednarski - Tuesday, October 4, 2016
A new automated content discovery system ColorTV gathers real-time info on individu ...