• by Joe Mandese  @mp_joemandese, October 6, 2016

Rubicon Project has named a former Google executive known for his mobile, video and in-app advertising development experience to the position of chief product & engineering officer.

Tom Kershaw, previously director of product management for Google Ads and Commerce, will report to Rubicon Project President Gregory Raifman and will be responsible for overseeing all aspects of the digital media exchange’s product design and development and overall platform strategy.

“Tom will take the lessons learned from the most developed mobile-first economies in the world and apply them to Rubicon Project to build on the company’s existing marketplace to help publishers and advertisers be successful in programmatic and video in a mobile-first world,” said a Rubicon Project spokesperson.