- Snap To Publicly File For IPO Late Next Week
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 31, 2017
Recode cites source reports that Snap Inc. plans to file its initi ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-ti ...
- Polovinchik, Chattopadhyay Fill VP Roles At OpenX
Real-Time Daily, Philip Rosenstein - Tuesday, January 31, 2017
Programmatic ad marketplace OpenX announced Tuesday the appointment of Dipanjan Chattopadhyay ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...
- Sizmek Unveils Hub To Streamline Audience-Based Creative
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosyst ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Captivate, a location-based digital video network, and Placed, Inc., have formed ...
- Centro's Political Arm Saw 80% Success Rates In 2016 Cycle
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Centro announced on Thursday that 80% of its political clients in t ...
- AdTheorent Partners With Commerce Signals To Optimize Use Of Purchase Data
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
AdTheorent announced on Thursday a partnership with Commerce Signals, with the a ...
- Consumer Identity Data Becomes Big Business
Data and Targeting Insider, Laurie Sullivan - Thursday, January 26, 2017
In 2017, more companies will clean up their CRM databases to veri ...
- Rubicon Project Hires Bill Wolfe As VP To Bolster Mobile Growth
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
Bill Wolfe was appointed today to the position of vice president, produ ...
- Programmatic Native Grows Almost 90% In 2016, But Overall Adpotion Remains Low
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
Adoption of programmatic native advertising grew by 86% in 2016, according ...
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audien ...
- Kochava Debuts New App Fraud Verifier Tool
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Tuesday, January 24, 2017
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform power ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- BrightWave, Bluecore Partner For Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, January 18, 2017
Email marketing agency BrightWave and data marketing company Bluecore have announced ...
- Mobile 'Click Injection' Fraud Projected To Rise This Year
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Another form of ad fraud is on the scene. Adjust, a mobi ...
- Adobe Expands Retail Capabilities, Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, January 18, 2017
Adobe announced a host of expanded retail capabilities at the National Reta ...
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
More than half of U.S. adults live in households with cell phone ...
- The Potential For Real-Time Video Ad Insertion And VR
RTBlog, Tobi Elkin - Tuesday, January 17, 2017
What's the potential for real-time video ad insertion into live streams? A ...
- Syndicated Show 'BOLD' To Air Live In Each Time Zone
Television News Daily, Wayne Friedman - Monday, January 16, 2017
Looking to combat multitasking daytime TV viewers, major TV station group Teg ...
- Adsquare, TabMo Team Up For One-Stop Shop Mobile Advertising
RTBlog, Tobi Elkin - Monday, January 16, 2017
Programmatic mobile is on the move. The goal of the alliance ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-Store
Real-Time Daily, Philip Rosenstein - Friday, January 13, 2017
Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoin ...
- Velocidi Closes $12 Million Series A Funding Round
Real-Time Daily, Philip Rosenstein - Thursday, January 12, 2017
Velocidi, a marketing intelligence company and unifier of media and marketing dat ...
- Havas Group Trains Employees To Become '100% Programmatic'
Real-Time Daily, Philip Rosenstein - Wednesday, January 11, 2017
More than 25% of Havas Group's 20,000 employees have taken a n ...
- Choozle Raises $2.4 Million, Triples Revenue
Real-Time Daily, Philip Rosenstein - Tuesday, January 10, 2017
Choozle, a self-service programmatic ad platform, has secured $2.4 million in ...
- Gravy Analytics Raises Additional $7.7 Million
Real-Time Daily, Philip Rosenstein - Wednesday, January 11, 2017
Gravy Analytics announced on Tuesday a $7.7 million funding round spearheaded ...
- Medium's Williams: Ad-Driven Media Model 'Broken.' So Now What?
RTBlog, Tobi Elkin - Tuesday, January 10, 2017
Medium, the writer-friendly online publication, is searching for another way to g ...
- Google Halts Flash In Interactive Media Ads SDKs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2017
Google sent another warning to publishers, advertisers and developers this week th ...