• by Philip Rosenstein , January 30, 2017

Rubicon Project and Tapad on Monday announced a partnership offering a “unified, cross-device campaign delivery solution” within a programmatic marketplace.

The relationship integrates Tapad’s Device Graph with Rubicon Project’s ad exchange and Orders platform, adding additional mobile reach to existing customers.

“Cross-device delivery is crucial for buyers today, with more than 81% of Internet users currently relying on more than one device for digital access,” stated Harry Patz, chief revenue officer at Rubicon Project.

“Our partnership with Rubicon Project marks the first time advertisers and publishers alike are able to use cross-device solutions at significant scale outside of Google and Facebook,” claimed Pierre Martensson, general manager of Tapad’s data division and APAC.