- Convenient Return Process Critical in Retaining Shoppers
Research Brief, Jack Loechner - Monday, December 31, 2007
According to the fifth annual consumer returns survey commissioned by Newgistics, In ...
- Consumers Resolve: Lose Weight, Quit Smoking, New Job
Marketing Daily, Sarah Mahoney - Friday, December 28, 2007
[Research] But thanks to economic worries, "we expect people to focus ...
- Teen and Tween Media Behavior Differs
Research Brief, Jack Loechner - Friday, December 28, 2007
The Nielsen Company announced some of the findings of an in-depth stud ...
- One For The Record Books
TV Board, Frank Maggio - Friday, December 28, 2007
ST. PETERSBURG, FL - It's refreshing to know that the best intere ...
- Corporate Citizenship Having Hard Time Catching On
Marketing Daily, Aaron Baar - Thursday, December 27, 2007
[Research] "The reality is, they haven't really built [corporate citizenship] into the ...
- Emotional Business Bonding on Social Networks
Research Brief, Jack Loechner - Thursday, December 27, 2007
New research from Communispace, supporting the hypothesis that people are looking ...
- CMOs Need To Be Pro-Active In Order To Advance
Marketing Daily, Aaron Baar - Wednesday, December 26, 2007
[Research] The survey found that only 20% of the average CMO's ti ...
- Hispanic Consumers More Receptive To E-mail Marketing
Marketing Daily, Tanya Gazdik - Wednesday, December 26, 2007
[Research] Marketers are beginning to pay heed, with more offering Spanish-language optio ...
- Top CPG Brand Sites Are Food Or Beverage
Research Brief, Jack Loechner - Wednesday, December 26, 2007
The results of a recent comScore, Inc. study of the top consum ...
- Loose Change A Salve For Holiday Spending Blues
Research Brief, Jack Loechner - Tuesday, December 25, 2007
A new survey by Coinstar, Inc., conducted by Kelton Research, reveals tha ...
- Consumers Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds
Online Media Daily, Mark Walsh - Monday, December 24, 2007
Consumers are 47% more engaged in ads that run with television progra ...
- Over Half of Connected TV Viewers Also Watch on Alternative Devices
Research Brief, Jack Loechner - Monday, December 24, 2007
According to the recent release of The ChoiceStream 2007 Survey of View ...
- AT&T Study: Small Businesses Sticking To Traditional Media
Marketing Daily, Aaron Baar - Friday, December 21, 2007
[Research] "Small businesses still see strong value [in directory advertising], but they' ...
- Nielsen Discloses Failures In Its TV Encoding System, Says They're Rare
MediaDailyNews, Joe Mandese - Friday, December 21, 2007
At a time when the accuracy of Nielsen's metering systems are und ...
- Top Online Activity Among Kids: Hint, It's Not Homework
Online Media Daily, Joe Mandese - Friday, December 21, 2007
Social networks and online communities may be all the rage with t ...
- Top Video and Movie Online Destinations
Research Brief, Jack Loechner - Friday, December 21, 2007
A deeper look at the entertainment industry and movie theater advertising, includi ...
- Consumers Trust Advocacy Groups, Grocers Most Of All
Marketing Daily, Aaron Baar - Thursday, December 20, 2007
[Research] Bob Giblin, research director at GfK Roper, says he was surpris ...
- Half Of The Population Unaware Of Digital TV Transition in 2009
Research Brief, Jack Loechner - Thursday, December 20, 2007
According to the CTAM Pulse, a nationwide survey of more than 1,0 ...
- B2B Marketing Budgets To Go Up In 2008 In Online, Events and Direct
Research Brief, Jack Loechner - Wednesday, December 19, 2007
According to BtoB's "2008 Marketing Priorities and Plans" survey, 60.1% of markete ...
- Quantcast Reaches Online Audience Milestone: Quantifies 20,000 Publishers
Online Media Daily, Joe Mandese - Tuesday, December 18, 2007
In the battle for dominance among an ever expanding pack of Intern ...
- Online Brand Reviewers Anxious To Help Other Buyers
Research Brief, Jack Loechner - Tuesday, December 18, 2007
Following up on the ad spending Brief on WOM Marketing, here's ...
- Indulgence Is On The Menu For 2008, Researchers Say
Marketing Daily, Aaron Baar - Monday, December 17, 2007
[Food] For food marketers, pairing indulgences with everyday products (like a floral-flavor ...
- Writers' Strike Will Rearrange TV Viewing Habits
Research Brief, Jack Loechner - Monday, December 17, 2007
OTX (Online Testing eXchange) announced results from a survey among the ...
- Younger TV Viewers Record; Older Viewers Wait For Re-runs
Research Brief, Jack Loechner - Friday, December 14, 2007
A new study by The Nielsen Company says that younger adult viewe ...
- Hybrid Vehicle Owners are Active, Educated and Democratics
Research Brief, Jack Loechner - Thursday, December 13, 2007
According to a recent analysis from Scarborough Research, almost half (42 percen ...
- Marketers Should Consider Emotional Quality Of TV Shows
Marketing Daily, Aaron Baar - Wednesday, December 12, 2007
[Research] Overall, positive brand feelings for products increased 85% when placed duri ...
- Retail and Automotive Strong Radio Users Through 3rd Quarter
Research Brief, Jack Loechner - Wednesday, December 12, 2007
According to a new TNS Media Intelligence Report, the Radio Advertising Bure ...
- Presidential Campaigns Reach Out, Touch 80% Of Iowans
Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2007
[Research] People say they were more polite with live callers. More th ...
- Aegis Acquires Europe Retail Traffic Firm
MediaDailyNews, - Tuesday, December 11, 2007
Aegis Group this morning announced the acquisition of Solution Products Systems, Europe ...
- U.S. AdSpend Stumbles, But The World Marches On
Research Brief, Jack Loechner - Tuesday, December 11, 2007
Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertisi ...