- Online Consumer Reviews Impact Offline Purchasers
Research Brief, Jack Loechner - Monday, December 10, 2007
A new study conducted by comScore with The Kelsey Group, shows th ...
- Men and Women Check Out Global News and Events Equally
Research Brief, Jack Loechner - Friday, December 7, 2007
A deeper look at Online viewing and advertising on global news a ...
- 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"
Research Brief, Jack Loechner - Thursday, December 6, 2007
According to a national study by Lieberman Research Worldwide, for Gemstar-TV Gui ...
- Nielsen Pledges Another $2.5 Million To Independent Research Council, Brings Total To $7.5 Million
MediaDailyNews, Joe Mandese - Wednesday, December 5, 2007
In an effort to promote goodwill among its customers and to he ...
- Nielsen To 'Watermark' Video Content On Web
Online Media Daily, - Wednesday, December 5, 2007
Nielsen Co. today is expected to unveil plans for a new digit ...
- Japanese Carmakers Best at Using Cross Platform Ads
Research Brief, Jack Loechner - Wednesday, December 5, 2007
According to IMMI research (Integrated Media Measurement, Inc), using cross-platform measurement strate ...
- Stop Before You Shop
Research Brief, Jack Loechner - Tuesday, December 4, 2007
According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% ...
- Holiday Sales Of Clothing Expected To Remain Weak
Marketing Daily, Sarah Mahoney - Monday, December 3, 2007
[Retail] "November sales for apparel retailers are not necessarily a proxy f ...
- Cyber Monday Sets One Day Spending Record
Research Brief, Jack Loechner - Monday, December 3, 2007
According to comScore, Inc., more than $10.7 billion has been spent onli ...