Cyber Monday Sets One Day Spending Record
According to comScore, Inc., more than $10.7 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Cyber Monday saw $733 million in online spending, representing a 21-percent increase versus last year and an 84-percent jump from the average daily online spending totals during the preceding four weeks.
Non-Travel (Retail) Spending 2007 Holiday Season To Date vs. Corresponding Days* in 2006Total U.S. - Home/Work/University Locations (Billion $) | |||
| 2006 | 2007 | Pct Change |
November 1 - 26 | $9.14 | $10.74 | 17% |
Thanksgiving Day (November 22) | $0.21 | $0.27 | 29% |
"Black Friday" (November 23) | $0.43 | $0.53 | 22% |
"Cyber Monday" (November 26) | $0.61 | $0.73 | 21% |
Source: comScore, Inc., November 2007 * Corresponding Shopping Days, Not Calendar Days |
comScore Chairman, Gian Fulgoni, said "Cyber Monday..., represent(s) the first significant spike in online holiday spending activity... with $733 million in sales, the first time a single day of online retail spending has broken the $700 million threshold."
And, comparing Cyber Monday to Black Friday, Nielsen Online reports that combined home & work traffic to the Holiday e-Shopping Index reached 32.5 million unique visitors on Cyber Monday. This was a 13% increase from Black Friday's combined home & work traffic of 28.8 million This is a 10% increase from Cyber Monday 2006.
Some other notable findings from the comScore report for Cyber Monday 2007 include:
On Cyber Monday most of the top online retail sites experienced significant gains in the number of visitors. Amazon Sites saw the most visitors on Cyber Monday 2007, up 26 percent gain versus the same day last year. Six out of the top ten retail sites saw their visitors more than double compared to the daily average over the four weeks preceding Cyber Monday.
Top 10 Retail Sites (Ranked By Visitors) on Cyber MondayTotal U.S. Home/Work/University Locations | |
| Retail Site Percent Change vs. Average Daily Visitors during 4 Weeks Preceding Cyber Monday |
Amazon Sites | 50% |
Wal-Mart | 103% |
Target Corporation | 86% |
Dell | 106% |
Best Buy Sites | 110% |
Yahoo! Shopping | 85% |
Apple Inc. | 5% |
Overstock.com | 139% |
Circuit City Stores, Inc. | 136% |
MSN Shopping | 261% |
Source: comScore, Inc, November 2007 |
Online Non-Travel (Retail) Holiday Consumer SpendingTotal U.S. Home/Work/University Locations Billion $ | |||
| 2006 | 2007 | Pct Change |
January - October | $77.5 | $93.6 | 21% |
Holiday Season (Nov-Dec) | $24.6 | $29.5* | 20%* |
Source: comScore, Inc., November 2007 *comScore forecast |
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