- The Sell: Bricks Are Heavy
Media Magazine, Andrew Ettinger - Tuesday, April 15, 2008
I hated the movie indecent proposal, but i did like one particul ...
- Media Metrics: Passionista Social Club
Media Magazine, - Tuesday, April 15, 2008
Few marketing theories have enjoyed such long-lived consensus as the existence ...
- Digital, Traditional Media Fuel Aegis Growth
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2008
Aegis Group, the parent of Carat, Isobar, Posterscope and Vizeum, this morni ...
- Most Marketers Go-It-Alone For Custom Content Spending
Research Brief, Jack Loechner - Wednesday, April 30, 2008
A new Junta42 Match survey, in conjunction with BtoB magazine, a surv ...
- MediaBank Releases Version 2.0 Of Analytics System
MediaDailyNews, - Tuesday, April 29, 2008
MediaBank, the Chicago-based back office system for managing media buys and advertisi ...
- Email Management Lacking
Research Brief, Jack Loechner - Tuesday, April 29, 2008
In a survey, "The Cradle & the Grave," of 523 e-mail markete ...
- Online Shopping Frustrations Impact Store and Brand Perception
Research Brief, Jack Loechner - Tuesday, April 29, 2008
According to the latest Ouch Point survey from Opinion Research Corporation, amo ...
- Green Messaging Has High Recall, But Many Consumers Skeptical
Research Brief, Jack Loechner - Monday, April 28, 2008
According to a new Burst Media survey, consumer recall of advertising wi ...
- ComScore: Actually, We Were Right About Google
Around the Net In Online Marketing, Ross Fadner - Friday, April 25, 2008
After comScore issued a series of reports showing that Google's paid cli ...
- Newspaper Ads Spur Web Activity, Say NAA, Google
Marketing Daily, Erik Sass - Friday, April 25, 2008
Research Newspaper advertising drives consumers to the Web to find out mo ...
- Nielsen Shifts From Counter Programming To Counter Terrorism
MediaDailyNews, Joe Mandese - Friday, April 25, 2008
People in the advertising business tend to take Nielsen data pretty seriousl ...
- ComScore Stands By Its Paid-Click Data For Google
Online Media Daily, - Friday, April 25, 2008
ComScore President and CEO Magid Abraham published a letter Thursday regarding comScore ...
- Who's Watching What Video Online, And Where
Research Brief, Jack Loechner - Friday, April 25, 2008
Results from Nielsen Online's online video measurement tool, VideoCensus, provide a demograph ...
- Nielsen To Cut Data Processing Organization
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
Nielsen, which has faced a number of high-profile data processing glitches ov ...
- Companies Must Exert Control To Safely Deliver Digital Content
Online Media Daily, Gavin O'Malley - Thursday, April 24, 2008
[Video] In a newly published whitepaper, Digital Element, an IP Intelligence solutio ...
- Print Newspaper Ads Drive Online Traffic And Purchases
Research Brief, Jack Loechner - Thursday, April 24, 2008
According to the Newspaper Association of America, new consumer research conducted ...
- Restaurants May Gobble Up Tax Rebates, Study Finds
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2008
[Research] Restaurants that want to up their odds should also take no ...
- Less Than Half of Advertisers Use Online Display Ads for Branding
Research Brief, Jack Loechner - Wednesday, April 23, 2008
Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, usi ...
- Channel Hopping Consumers More Loyal to Content Than TV Channels
Research Brief, Jack Loechner - Tuesday, April 22, 2008
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growi ...
- U.S. Lags In Web 2.0 Participation
Around the Net In Online Marketing, Ross Fadner - Monday, April 21, 2008
Social media users in the U.S. are more passive than their counterpar ...
- Brands Are Big Word-Of-Mouth Topics Among New Moms
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2008
[Research] As might be guessed, 64% have at least one conversation p ...
- Google's Brand Value Surges, Yahoo's Wanes
Online Media Daily, Joe Mandese - Monday, April 21, 2008
Shares of Google may be languishing in their stock market value, b ...
- Number of Auto Insurance Quotes Up 1/3 Last Year On The Web
Research Brief, Jack Loechner - Monday, April 21, 2008
comScore recently released results of a study into the role search pla ...
- What's A Blogger?
Research Brief, Jack Loechner - Friday, April 18, 2008
Now that Blogging might better be called a market segment rather th ...
- Paid Search To Acquire, and Email To Retain, Online Retail Customers
Research Brief, Jack Loechner - Thursday, April 17, 2008
According to a new report released by trade group Shop.org, conducted ...
- Study Finds The Rich Are Like Us: They Comparison-Shop, Too
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Research] In affluent houses, mothers depend on children for ideas on bran ...
- Going Mental
Media Magazine, Joe Mandese - Wednesday, April 2, 2008
Mike Hess spends many of his waking hours poking around inside people ...
- Blended Search Format Increases Marketers' Visibility
Research Brief, Jack Loechner - Wednesday, April 16, 2008
The recently released iProspect Blended Search Results Study, conducted by Jupiter Researc ...
- 1/3 Of Moms Buy Baby Products Online; 2/3 Research There
Marketing Daily, Karlene Lukovitz - Tuesday, April 15, 2008
[Research] Prospectiv's Jere Doyle says the results basically confirm that mothers ...
- How Green Is My Marketing
Research Brief, Jack Loechner - Tuesday, April 15, 2008
Nielsen Online recently released findings which finds that protecting the environment h ...