- Coke, Adidas Got Top Of Mind At Games
Marketing Daily, Karl Greenberg - Friday, August 29, 2008
"If brands want to maximize the return of their sponsorship, they ne ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Reduced Travel Bumps Online Shopping And Advance Movie Tickets
Research Brief, Jack Loechner - Thursday, August 28, 2008
According to a recent comScore monthly analysis of U.S. consumer activity ...
- Ad Advantage to Local Online Media
Research Brief, Jack Loechner - Wednesday, August 27, 2008
According to a new report by the Online Publishers Association, local med ...
- Texting Gets Best Response On Mobile Offers
Research Brief, Jack Loechner - Tuesday, August 26, 2008
According to the Direct Marketing Association, 24 percent of mobile phone use ...
- Banks Lagging On Customer Service, Says Study
Marketing Daily, Aaron Baar - Monday, August 25, 2008
After spending significant resources building and renovating their retail operations to lo ...
- Correction: Nielsen Endows $7.5 Million To Research Council
MediaDailyNews, - Monday, August 25, 2008
A story ("Nielsen-Backed Group Bids For Set-Top Based TV Ratings") in t ...
- MPG, OTX Find Digital Media Differences Between Consumers, Industry Execs
MediaDailyNews, Joe Mandese - Monday, August 25, 2008
Madison Avenue's media elite are responsible for billions of dollars in advertisi ...
- Cable Outdoes Phone For New Broadband Connections
Research Brief, Jack Loechner - Monday, August 25, 2008
According to the Leichtman Research Group, the twenty largest cable and telepho ...
- Study: Marketers' Budgets Likely To Plunge Further
Marketing Daily, Sarah Mahoney - Friday, August 22, 2008
A new survey finds that 53% of major marketers expect their ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- Economic Concerns Curtail Back-To-School Shopping
Research Brief, Jack Loechner - Thursday, August 21, 2008
Because of higher gas and food price concerns, 71 percent of responden ...
- Consumers Moved To Action By Local Online Ads
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2008
Local media may be suffering a bit in this weak advertising market--ev ...
- Search Marketers Fail To Integrate With Offline Channels
Research Brief, Jack Loechner - Wednesday, August 20, 2008
A new report from iProspect, conducted by JupiterResearch, says that 45% ...
- Maintaining Pet Health Still Big Priority
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2008
Even as the financial squeeze is making it increasingly tough to cov ...
- Data Offers Clear Picture Of Game-Changing Media Technology: It's HDTV
MediaDailyNews, Joe Mandese - Tuesday, August 19, 2008
Knowledge Networks, the media research firm known for tracking consumer adoption ...
- FSIs Promote New Products, Drive Shopping Trips
Research Brief, Jack Loechner - Tuesday, August 19, 2008
According to a recent report fromTNS media intelligence, The Weighted Average Fa ...
- Younger Hispanics Respond Better To Bilingual Online Marketing
Marketing Daily, Karl Greenberg - Monday, August 18, 2008
[Research] Bilingual Hispanic consumers' level of participation in forums was higher ...
- Nielsen-Backed Group Bids For Set-Top Based TV Ratings
MediaDailyNews, Joe Mandese - Monday, August 18, 2008
A group backed by millions of dollars in funding from TV ratin ...
- Video Ad Study Shows High Engagement Rates
Online Media Daily, Mark Walsh - Monday, August 18, 2008
Completion rates for pre-roll video ads approached 90% and click-through rates averag ...
- Savvy Sales Says Target Teachers
Research Brief, Jack Loechner - Monday, August 18, 2008
According to a new MDR report detailing the attitudes and buying habi ...
- WPP Gets U.S. Approval To Acquire TNS
MediaDailyNews, - Friday, August 15, 2008
WPP Group says it has received U.S. antitrust approval for its propos ...
- Belly Up To The TV
Research Brief, Jack Loechner - Friday, August 15, 2008
According to the recent Arbitron Bar Media Report, nearly one-third of Americ ...
- Nielsen Reports Mostly Strong Quarter, Discloses IAG Details
MediaDailyNews, Joe Mandese - Thursday, August 14, 2008
Nielsen Co., the world's largest media and marketing research organization, this morni ...
- Daily Search Engine Users Closing in On Email Users
Research Brief, Jack Loechner - Thursday, August 14, 2008
According to a recently released PEW Internet study, the percentage of intern ...
- Retail Is Top Investor In Interactive Marketing - For Now
Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2008
[Research] The sector comes in second behind travel, the largest spender ...
- Institutional and Alternative Media Underpins Ad Growth Forecast
Research Brief, Jack Loechner - Wednesday, August 13, 2008
Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...
- Up To Age 11, Most Kids Aren't Heavy Internet Users
Marketing Daily, Karlene Lukovitz - Tuesday, August 12, 2008
[Research] Yes, today's kids are extremely techno-savvy, and most use the Interne ...
- Students Rule
Research Brief, Jack Loechner - Tuesday, August 12, 2008
According to the 8th annual College Explorer study from Alloy Media, t ...