- Where There Are Fat People, There's Opportunity
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Although consumers take a great deal of responsibility themselves for weight gai ...
- Surprise! Consumers Looking For Value and Discount Stores for the Holidays
Research Brief, Jack Loechner - Friday, October 31, 2008
According to Deloitte's 23rd Annual Holiday Survey of retail spending and trend ...
- Hockey Mom-ographics
MediaDailyNews, Don Seaman - Thursday, October 30, 2008
Hockey moms - what a marvelously potent voting bloc. While the liber ...
- Study: Web Influences Toy Purchases
Online Media Daily, - Thursday, October 30, 2008
Manufacturer and store Web sites as well as online product reviews influen ...
- Mobile Usage
Research Brief, Jack Loechner - Thursday, October 30, 2008
According to Azuki Systems, Inc., the results of its first annual U. ...
- ANA: Most Senior Marketers Don't Grasp Brand Value
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2008
"It is critical for marketers to fully appreciate the value of t ...
- Functional Food, Beverage Products Present Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2008
Such products are undergoing a "profound shift" away from merely "better-for-you" ...
- MarketingSherpa Releases Annual Search Study
Online Media Daily, - Wednesday, October 29, 2008
MarketingSherpa has released the "Search Marketing Benchmark Guide," a study that loo ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- Ensure Real Respondents Or Risk Devaluing Research Results
Marketing Daily, John Ouren - Monday, October 27, 2008
Research partners must go beyond the currently accepted methods of vetting surv ...
- Nielsen Delays Controversial Internet Measurement Test, Discloses Faulty Cable Universe Info
MediaDailyNews, Joe Mandese - Monday, October 27, 2008
On the eve of meetings this week with its national clients ...
- Analyze This! Branded Candidates
Research Brief, Jack Loechner - Monday, October 27, 2008
According to the 2008 Presidential ImagePower Survey by Landor Associates and Pen ...
- New Study Says Teens Want Healthy Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, October 24, 2008
Young people are having an increasing influence on the food that ...
- New MPG Research Calls It for Obama
Around the Net In Media, Joan Voight - Friday, October 24, 2008
MPG is showing that it is not afraid to gamble. It ...
- Green Issues Suffer During Economic Blues
Marketing Daily, Erik Sass - Friday, October 24, 2008
Americans are less inclined to give top priority to environmental issues duri ...
- Google: This Is Your Brain On Advertising
Online Media Daily, Mark Walsh - Thursday, October 23, 2008
Madison Avenue is increasingly turning to neuroscience to refine the art ...
- Liberal Democrats Most Politically Active Online, Offline
Online Media Daily, Mark Walsh - Thursday, October 23, 2008
With Election Day fast approaching, liberal Democrats lead the way in politic ...
- Forrester: B2B Marketers Cling To Familiar
Online Media Daily, Gavin O'Malley - Thursday, October 23, 2008
Business-to-business marketers' interest in social media and Web 2.0 services have increas ...
- Nielsen Competes Online Meter Audit, Steps Up Ratings Accreditation Race With comScore
Online Media Daily, Joe Mandese - Friday, October 24, 2008
Nielsen Online Thursday claimed a small victory in its race against comSco ...
- Online Power Moms Provide Frequent Parenting Advice
Research Brief, Jack Loechner - Friday, October 24, 2008
Nielsen Online reports that (Power Moms) women online ages 25-54 with ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...
- Brands Lose Relevance in Food-Buying Decisions
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2008
Taste, quality and price are the dominant factors in choosing food ...
- Study: Teens Join Boomers In Searching Health Issues Online
Online Media Daily, Gavin O'Malley - Tuesday, October 21, 2008
Think it's only baby boomers visiting health and wellness resources online? N ...
- Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases
Research Brief, Jack Loechner - Wednesday, October 22, 2008
According to BIGresearch's Simultaneous Media Survey (SIMM12), the effectiveness of product placemen ...
- Report: Global Gap Between Rich And Poor Widens
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
Only France, Greece and Spain have bucked the trend of a wideni ...
- The Family That Twitters Together, Stays Together
Around the Net In Online Marketing, Staff Writers - Tuesday, October 21, 2008
You may think cell phones and iPods are pulling your family apa ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- 20 Billion Reasons To Have Confidence In The '09 TV Ad Market
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
TV and radio advertising cost provider SQAD has pledged to maintain i ...
- Video Use Will Continue To Rise, Per Web Influencers
Online Media Daily, Gavin O'Malley - Monday, October 20, 2008
A full 65% of online media sites now use video, according ...