- Media Metrics: Hate to Burst Your Bubble
Media Magazine, John Gerzema - Tuesday, December 2, 2008
As if sub-prime mortgages, failing hedge funds and institutional bailouts were n ...
- Study: Physical Inactivity Ingrained Among Americans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 31, 2008
The Centers for Disease Control and Prevention report doesn't actually use tho ...
- Americans Turn Optimistic, Just In Time For Party
Marketing Daily, - Tuesday, December 30, 2008
Amidst the many headlines about automotive apocalypse, market meltdowns, and other econom ...
- Elusive Foodies Can Be Reached, PF Finds
Marketing Daily, Karlene Lukovitz - Tuesday, December 30, 2008
The foodie culture is "an essentially American phenomenon" that's emerged in reacti ...
- Millennials Anxious Now, Optimistic About Future
Research Brief, Jack Loechner - Wednesday, December 31, 2008
Despite a failing economy, employment woes and countless other concerns, a k ...
- 2009 Will Be Year Of Comfort Food, Cocktails
Marketing Daily, Karl Greenberg - Monday, December 29, 2008
Chicago-based market research firm Mintel, which says 54% of people who din ...
- Taking the Plunge
Media Magazine, Susan Kuchinskas - Tuesday, December 2, 2008
Certainly the glass was beginning to melt away," wrote Lewis Carroll, "Ju ...
- Most Media To Suffer Retrenchment in 2009
Research Brief, Jack Loechner - Tuesday, December 30, 2008
According to a new report by FitchRatings, the company forecasts that t ...
- Corporate Darwinism: The Strong Survive And Thrive
Around the Net In Brand Marketing, Thom Forbes - Monday, December 29, 2008
...
- Firms' Direct Mail Conveys Credit Term Changes
Marketing Daily, - Friday, December 26, 2008
Mintel's Stephen Clifford expects card issuers to actively adjust rates and fe ...
- Possible Automotive Media Rethink
Research Brief, Jack Loechner - Monday, December 29, 2008
According to a recent analysis of BIGresearch's SIMM database by Prosper Technologie ...
- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- The Digital Future Through The Looking Glass
Research Brief, Jack Loechner - Thursday, December 25, 2008
The 2008 Digital Future Project, conducted by the Center for the Digit ...
- Twitter Continues To Gain Momentum
Online Media Daily, Gavin O'Malley - Wednesday, December 24, 2008
Agency executives reacted positively on Tuesday to a new report on t ...
- Precious Little Time
Research Brief, Jack Loechner - Wednesday, December 24, 2008
Another index declining this year is the shrinking of America's leisure tim ...
- Report Reveals Twitter Is Mostly Hype
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 23, 2008
Read Write Web's Marshall Kirkpatrick reckons it would take Twitter at curre ...
- Southwest Tops In Value, BrandIndex Finds
Marketing Daily, - Monday, December 22, 2008
BrandIndex derives brand scores from 100 to -100 by subtracting negative feedba ...
- Internet Access More Important Than Sex
Online Media Daily, - Tuesday, December 23, 2008
Nearly half of women (46%) and 30% of men would rather ...
- The View From the Top: Upscale Marketing In A Downturn
Research Brief, Jack Loechner - Tuesday, December 23, 2008
According to a panel at the recent Wharton Marketing Conference, 2009 shap ...
- Christmas Online Buzz
Research Brief, Jack Loechner - Monday, December 22, 2008
Nielsen Online reported that Microsoft's Xbox 360 garnered the largest share ...
- Economy Impacting Seafood Consumption
Marketing Daily, Karlene Lukovitz - Thursday, December 18, 2008
Of the total of 16.3 pounds consumed per person, Americans ate 12 ...
- Urgency To Spend Accelerates ECommerce
Research Brief, Jack Loechner - Friday, December 19, 2008
comScore reported its tracking of holiday season retail e-commerce spending for t ...
- Barnes & Noble, USAA Tops In Customer Experience
Marketing Daily, - Wednesday, December 17, 2008
Barnes & Noble moved from No. 3 to No. 1 in t ...
- Kayak.com Reports Travel Not Curtailed Due To Economy
Online Media Daily, - Thursday, December 18, 2008
Despite the ailing economy, more than 75% of respondents still plan ...
- All The Ad Forecasts Add Up To Less
Research Brief, Jack Loechner - Thursday, December 18, 2008
According to a recent Bloomberg report by Tim Mullaney, the deepening U. ...
- ABI Tests Brand Perceptions, Finds Sony At Top
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2008
The company focused on 14 brands in gadgets and tech services, includi ...
- A Potpourri Of Advertising Generalizations
Research Brief, Jack Loechner - Wednesday, December 17, 2008
The Ehrenberg-Bass Institute for Marketing Science, at the University of South Australi ...
- Only A Third Would Consider A Domestic Vehicle
Marketing Daily, Karl Greenberg - Monday, December 15, 2008
Scott Miller, CEO of Synovate Motoresearch, says the 30% consideration does n ...
- eMail Not A Favored Marketing Channel for Students
Research Brief, Jack Loechner - Tuesday, December 16, 2008
A recent Student Survey by eROI to determine how high school a ...
- Honda Keeps Customers Better Than Anyone
Marketing Daily, Karl Greenberg - Friday, December 12, 2008
This is the first time in the study's six-year history that Hon ...