- CMOs Cite Apple For 'Best Marketing Practices'
Marketing Daily, - Friday, January 30, 2009
No other company received more than 4% of the total, with th ...
- If You Touch It, Odds Are Better That You'll Buy It
Around the Net In Brand Marketing, Thom Forbes - Friday, January 30, 2009
Now science has confirmed what car dealers ("why don't you take ...
- Nielsen: Weights In Optimization System Less Than Optimal
MediaDailyNews, - Friday, January 30, 2009
Nielsen Thursday informed clients that it has discovered an "issue" with t ...
- WPP Remains Omnivorous, Gobbles A Piece Of Omniture
Online Media Daily, Joe Mandese - Thursday, January 29, 2009
WPP Group this morning announced a strategic investment in online analytics fi ...
- New Web Sites for Online Retailers
Research Brief, Jack Loechner - Friday, January 30, 2009
According to Internet Retailer's recent monthly survey, retailers are creating interactive pa ...
- Report: WPP To Acquire Omniture Stake
Online Media Daily, - Thursday, January 29, 2009
WPP Group today is expected to announce a strategic investment in public ...
- More Entertainment on Computer Than TV for Millenials
Research Brief, Jack Loechner - Thursday, January 29, 2009
According to Deloitte's State of the Media Democracy survey, three-quarters of Millennia ...
- ZenithOptimedia Restructures For ROI, Goerlich Out As Research Chief
MediaDailyNews, Joe Mandese - Tuesday, January 27, 2009
Another top Madison Avenue researcher is moving on. Bruce Goerlich is o ...
- Change Noted In Consumer Spending Expectations
Research Brief, Jack Loechner - Wednesday, January 28, 2009
According to the latest ChangeWave survey of U.S. consumers, conducted January 5- ...
- Nielsen Takes A Holiday: Digital TV Transition No Worse Than Christmas
MediaDailyNews, Joe Mandese - Tuesday, January 27, 2009
Even as lawmakers voted to extend the U.S. transition to digital ...
- Ad Specialties Lowest Cost-Per-Impression
Research Brief, Jack Loechner - Tuesday, January 27, 2009
According to a new research study conducted by the Advertising Specialty Institu ...
- CMOs Don't Get Customer Service, Council Finds
Marketing Daily, Karl Greenberg - Friday, January 23, 2009
The "customer custodian" function "is ... the most critical role a C ...
- Age of Dissent
Media Magazine, Steve Smith - Friday, January 2, 2009
Consumerism was never just about buying stuff. It was about a fai ...
- Non-catalog Direct Mail and Acculturation Segmentation Boost Hispanic Response
Research Brief, Jack Loechner - Monday, January 26, 2009
A new survey from the Direct Marketing Association, complementing earlier research th ...
- Line Length Matters
Research Brief, Jack Loechner - Friday, January 23, 2009
According to a new study by Epsilon on the importance of t ...
- Economy Makes Consumer Behavior Erratic
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2009
If marketers and retailers are feeling at loose ends about how ...
- Online and Interactive Video Advertising Hot for 2009
Research Brief, Jack Loechner - Thursday, January 22, 2009
According to a recent survey of more than 400 senior-level decision maker ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- 'Natural' Claims Most Common On New F&B Products
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2009
"In the past, low-fat and low-calorie were the hallmarks of good nutriti ...
- Five Billion Mobiles Worldwide By 2012
Research Brief, Jack Loechner - Tuesday, January 20, 2009
According to Informa Telecoms & Media's Global Mobile Forecasts, annual revenues fr ...
- Report: Advertisers Scared Of Google Dominance
Around the Net In Online Marketing, Ross Fadner - Monday, January 19, 2009
The Department of Justice may have scuppered the Google-Yahoo search deal, b ...
- CEO Confidence Takes Q4 Nosedive
Marketing Daily, - Friday, January 16, 2009
The Conference Board Measure of CEO Confidence, which had posted a slig ...
- Research Exec Marans Moves To A&E
MediaDailyNews, David Goetzl - Monday, January 19, 2009
Long-time Madison Avenue research executive David Marans is leaving Nielsen IAG a ...
- Magazine Advertising Down, But Household Basics Endured
Research Brief, Jack Loechner - Monday, January 19, 2009
According to Publishers Information Bureau (PIB), total magazine rate-card-reported advertising revenue f ...
- Retail Trade Group: Holiday Sales Fell 2.8%
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2009
The carnage was at its worst in furniture and home furnishings store ...
- Welcome to the Monkey House
Media Magazine, Joan Voight - Friday, January 2, 2009
Things have been the same for a long time. Quiet and peacef ...
- Nielsen: We're Still Unprepared For Digital Transition
MediaDailyNews, Joe Mandese - Friday, January 16, 2009
Even as lawmakers debate whether to extend the deadline for America's transiti ...
- News No Longer Newspaper's Forte
Research Brief, Jack Loechner - Friday, January 16, 2009
According to the Pew Research Center for the People & the Pres ...
- Mobile-Shopping Usage To Double Next Year
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2009
"Going forward, retailers should encourage smartphone users to adopt retailer-generated mobile apps ...
- Media Researchers Land New Roles
MediaDailyNews, Joe Mandese - Thursday, January 15, 2009
Two of the media research industry's best known executives moved to ne ...