Marans will oversee all research efforts at the programmer with the A&E and History networks, including the development of data used by the sales force.
A former executive at JWT and MindShare before he moved to IAG, Marans will report to Mel Berning, AETN executive vice president. "He will create tremendous value for us and our advertisers with his broad experience in all phases of solution-selling and creative research insights," Berning said.
Since 2005, Marans had been executive vice president of media at what became Nielsen IAG, after Nielsen bought IAG Research in April 2008 for $225 million. The group measures consumer engagement with programming, commercials and product placements.
After beginning his career at Y&R, Marans shifted to JWT, where he eventually became a senior vice president, working on behalf of clients such as Warner-Lambert. In 2000, he took on the same title at MindShare as JWT's media operations segued into the new entity.
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