- Study: Mobile Banking Promo On The Rise
Marketing Daily, - Monday, August 31, 2009
Mobile banking promotion is on the rise in direct marketing, according ...
- There Are Differences: Boomer Men Vs. Women
Engage:Boomers, Brent Green - Monday, August 31, 2009
A large percentage of Boomer men aspire to long lives; yet, ma ...
- Toy Purchases: Little Room For Impulse Buys
Marketing Daily, Sarah Mahoney - Friday, August 28, 2009
"A lot of purchases happen for a gift-giving occasion like Christmas a ...
- Sternberg: Only A Third Of Prime-Time Rookies Likely To Succeed
MediaDailyNews, Joe Mandese - Monday, August 31, 2009
Only a third of the new prime-time series that will debut ne ...
- Personal Spending Not Back Yet
Research Brief, Jack Loechner - Monday, August 31, 2009
The results of a new AdweekMedia/The Harris Poll show that 79% ...
- More Shoppers Veer Toward Convenience
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
The monthly "The Checkout" report, research from marketing firms The Integer Gro ...
- 2 Former Publicis Execs Join Rentrak
MediaDailyNews, - Thursday, August 27, 2009
Two former Publicis executives have joined media research company Rentrak. Bruce Goerlic ...
- Study: The Whole World Is Watching (Online Video)
Online Media Daily, Gavin O'Malley - Thursday, August 27, 2009
A whopping 158 million U.S. Internet users -- or 80% of t ...
- Bing, Bang, ...
Research Brief, Jack Loechner - Friday, August 28, 2009
According to Heather Dougherty, Director, Research at Hitwise, Bing Shopping, in t ...
- Clunkers Tally Shows Toyota Sold Most; More Buyer Regret Than Usual
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
The Cash for Clunkers program resulted in a total of 690,114 n ...
- Survey Indicates Green Marketing Needs To Be Sliced And Diced
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
A new study finds that 59% of green consumers say economic consideratio ...
- Mobile Phone Accessories Have Multiple Appeals
Marketing Daily, Tanya Gazdik - Wednesday, August 26, 2009
"It is not necessarily true that younger consumers spend more on accessorie ...
- Sole Attention: DVR Viewing A Bonanza For Advertisers
Marketing Daily, Wayne Friedman - Thursday, August 27, 2009
DVR usage is a lesser activity among multitasking consumer chores than oth ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- What Parents Don't Know
Research Brief, Jack Loechner - Thursday, August 27, 2009
According to a recent Common Sense Media survey, fielded by The Benens ...
- Nielsen, IRI Ink Consumer Data Pact
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
...
- CDC: Gamers At Risk For Health Problems, Dream Pharma Target Market
Online Media Daily, Laurie Sullivan - Tuesday, August 25, 2009
Media buyers for health-related brands may want to reconsider ad slots boug ...
- Report: Four Out Five Americans Online Visit Social Networks
Online Media Daily, Gavin O'Malley - Tuesday, August 25, 2009
We'd like to officially welcome you to The Facebook Age. Now, accordi ...
- U.S. Consumers Feel Loyalty Reward Programs Not Relevant
Research Brief, Jack Loechner - Wednesday, August 26, 2009
According to consumer survey research released by Direct Antidote, far too ma ...
- Financial Status Changes Exaggerate Food Buys
Marketing Daily, Karlene Lukovitz - Monday, August 24, 2009
Moreover, premium consumers who are significantly -- rather than just somewhat ...
- Weighty Decision: Nielsen Decides Not To Control For PCs, Internet Access In National TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, August 25, 2009
TV ratings giant Nielsen has decided not to adjust its national ...
- Corporate Use of Social Networking Still an Executive Concern
Research Brief, Jack Loechner - Tuesday, August 25, 2009
According to a study by Russell Herder and Ethos Business Law, seni ...
- Smartphone Sales Inching Up On Feature Phones
Marketing Daily, Aaron Baar - Friday, August 21, 2009
Overall, handset sales volume increased 14% during the second quarter of 200 ...
- What Makes Functional Foods Click?
Marketing Daily, Karlene Lukovitz - Saturday, August 22, 2009
Products with an immediate, obvious effect, like an energy boost, are mo ...
- Broadband Catching Up in Rural Areas
Research Brief, Jack Loechner - Monday, August 24, 2009
A new comScore study on broadband growth in rural, micropolitan and metropolit ...
- ConAgra Seeks To Expand With Shopping Cart Psychology
Around the Net In Brand Marketing, Thom Forbes - Friday, August 21, 2009
ConAgra Foods CEO Gary Rodkin is on a quest to find "t ...
- SMBs Put Deflated Ad Dollars Online
Online Media Daily, Laurie Sullivan - Thursday, August 20, 2009
Small and medium-sized businesses (SMBs) decreased the amount spent on advertising a ...
- Social Media Analyst Owyang Exiting Forrester
Online Media Daily, Mark Walsh - Thursday, August 20, 2009
Forrester Research social media guru Jeremiah Owyang announced Thursday on his bl ...
- Online Video Consumption Viewing Upends Primetime Rules
Research Brief, Jack Loechner - Friday, August 21, 2009
Jason Kramer, chief strategy officer of Interpret LLC, says that "... unli ...
- Food/Bev Execs Cautiously Optimistic About '10
Marketing Daily, Karlene Lukovitz - Wednesday, August 19, 2009
In short, industry leaders are upbeat about their business outlook, while recognizi ...