Bing, Bang, ...
The report shows that Bing Shopping entered a custom category of 12 Comparison Shopping Tools with an 8th place ranking and 4% of the visits within the category, jumping to 4th place and capturing nearly 11% of visits in the 8th week. As a result, there was a decline in visits to many of the comparison shopping tools.
| Weekly Market Share of Visits to Comparison Shopping Tools (% of Visits in Category & Change in 8 Weeks from Bing entry) | |||
|
| Share of Visits | ||
| Shopping Tools | WkEnd 6/6/09 | WkEnd 8/8/09 | % Change |
| Yahoo! Shopping | 24.07 | 22.7% | -5% |
| Bizrate.com | 15.96 | 15.57 | -2 |
| Shopzilla.com | 13.95 | 13.23 | -5 |
| Bing.com/shopping | 4.40 | 10.86 | 169 |
| Nextag.com | 9.20 | 10.34 | 12 |
| Bestprice.com | 11.79 | 8.41 | -29 |
| Pronto.com | 3.41 | 4.55 | 33 |
| Become.com | 4.05 | 3.67 | -9 |
| Shop.com | 4.93 | 3.35 | -32 |
| Pricegrabber.com | 3.96 | 2.96 | -25 |
| Source: Hitwise, August 2009 | |||
Nearly 30% of the traffic to Bing Shopping was referred from Bing and MSN the week of 8/8/09. Of the visitors to Bing Shopping referred from Bing, 66.81% were new visitors to the website (had not visited in the past 30 days) and 49.88% from MSN were new. Additionally, 5.86% of visitors were from Google (3/4 new) and another 3.54% were from Yahoo! Search (2/3 new).
| Upstream Websites Visited Before Bing Shopping (Upstream Clicks Week of 8/8/09) | ||
| Website | % Referred to BingShopping | % New Visitors (>30 days) |
| Bing | 18.32% | 66.81% |
| MSN | 11.34 | 49.88 |
| MySpace | 6.56 | 78.40 |
| | 5.86 | 75.01 |
| Yahoo! Search | 3.54 | 68.41 |
| Source: Hitwise, August 2009 | ||
Amazon.com, eBay, and Buy.com were the most visited retailers following a visit to Bing Shopping. Among all of the retailers, Bing Shopping is sending a significant share of new visitors to the websites, highlighting good customer acquisition opportunities for back to school shopping and the upcoming holiday season.
| Downstream Clicks After BingShopping (Week Ended August 8, 2009) | ||
| Website | Downstream Clicks | New Visitors (% of Clicks) |
| Amazon.com | 2.78% | 55.19% |
| eBay | 1.27 | 79.35 |
| Buy.com | 1.15 | 71.11 |
| Walmart | 1.06 | 52.55 |
| Overstock.com | 1.05 | 56.02 |
| Target | 1.04 | 66.26 |
| Drugstore.com | 0.69 | 52.25 |
| Sears | 0.67 | 71.75 |
| Nordstrom | 0.50 | 64.85 |
| JC Penney | 0.48 | 46.90 |
| Source: Hitwise, August 2009 | ||
To read the complete Hitwise blog, please visit here.
JACK LOECHNER
Center for Media Research
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