- Sales Of Potato Chips Thriving In Recession
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2009
Potato chip sales have leaped by 22% since the economy started ...
- The Green Divide: 85% Missing The Message
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2009
"The low awareness of these initiatives raises huge questions," says Grail Research ...
- Is Privacy A Question Of Education Or Desire? Half Don't Want Tailored Content
Online Media Daily, Laurie Sullivan - Wednesday, September 30, 2009
Society has bought into the idea that young people don't care abo ...
- MarkMonitor: Online Drug Brand Abuse Growing
Marketing Daily, - Tuesday, September 29, 2009
The distribution of drugs needs to be secure all the way throu ...
- Some Categories May Be Vulnerable At Retail
Marketing Daily, Karlene Lukovitz - Tuesday, September 29, 2009
Reducing assortments has become an "increasingly viable option" for retailers, and C ...
- Study: Social Media Increases Email Usage
Online Media Daily, Gavin O'Malley - Tuesday, September 29, 2009
If social networks are truly transforming how consumers communicate, shouldn't they ...
- American Consumers Shifting Priorities
Research Brief, Jack Loechner - Wednesday, September 30, 2009
According to the American Express Spending & Saving Tracker, the first ...
- Early Products Containing Stevia May Taint Consumer Perception
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
A senior analyst at Mintel says that some of the stevia-sweetened produc ...
- Study: Interaction Rates For Video Banners Higher In Social Media
Online Media Daily, Gavin O'Malley - Monday, September 28, 2009
Higher interaction rates, or video completion rates -- what would you rath ...
- Just The Facts, But Get 'em Right
Research Brief, Jack Loechner - Tuesday, September 29, 2009
According to Pew Research surveys, the public's assessment of the accuracy ...
- Global Fashion Market Hangs Tough
Marketing Daily, - Saturday, September 26, 2009
Maybe apparel sales haven't been all that bad: Mintel reports that U. ...
- Luxury Discounts Are Double-Edged Dagger
Marketing Daily, Sarah Mahoney - Friday, September 25, 2009
A study, the latest in ongoing research from the Luxury Institute, survey ...
- The I's Have It
Research Brief, Jack Loechner - Monday, September 28, 2009
According to a recent Compete Smartphone Intelligence survey, with insights into h ...
- Study: Twitter Breeds Brand Engagers
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 25, 2009
Twitter users are twice as likely to engage with brands -- a ...
- Survey: Mobile Carriers Drop The Retail Ball
Marketing Daily, Aaron Baar - Thursday, September 24, 2009
"The service providers are doing a great job in promoting the val ...
- Cause & Effect: How MediaVest's New Research Is Affecting Media
MediaDailyNews, Joe Mandese - Friday, September 25, 2009
To help clients better understand the role social causes have on h ...
- Data Details On the Ad Expenditure Decline Through June of 2009
Research Brief, Jack Loechner - Friday, September 25, 2009
According to data recently released by TNS Media Intelligence, total measured advertisi ...
- Gut Check
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 24, 2009
From what body part are venture capitalists most likely to take directio ...
- Who's Buying Beer At Stadiums?
Marketing Daily, - Wednesday, September 23, 2009
Top 10 DMAs in which reside adults who purchased beer at ...
- Ipsos Launches Hispanic Research Center
Marketing Daily, - Wednesday, September 23, 2009
The Chicago-based public affairs agency expects the center will provide "valuable mark ...
- Study: Lipitor, Seroquel, Ambien Sites Are Tops
Marketing Daily, - Wednesday, September 23, 2009
The consumer Web sites for prescription drugs Lipitor, Seroquel and Ambien ...
- Social Media Tools Gaining For Driving Sales
Research Brief, Jack Loechner - Thursday, September 24, 2009
According to the first annual Community and Social Media Study, from t ...
- Mobile Internet Engagement and Ad Clickthroughs Out of Sync
Research Brief, Jack Loechner - Wednesday, September 23, 2009
According to the results of research exploring mobile Internet engagement levels amo ...
- Nielsen Trades Pocket Pieces For Facebook, Will Conduct Research Via Online Social Network
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen and Facebook this morning announced a multi-year deal that will enab ...
- Nielsen Finds Slight Improvement In Button-Pushing Compliance, Addressing Multi-Viewer Problem With 'Urgency'
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen Monday updated clients on its ongoing efforts to measure the button-pushi ...
- Periodic Agency Evaluation Promotes Integrated Marketing Strategies
Research Brief, Jack Loechner - Tuesday, September 22, 2009
According to a survey conducted by the ANA (Association of National Advertisers ...
- Online: Separating The Women From The Moms
Marketing Daily, Sarah Mahoney - Friday, September 18, 2009
"But just how different moms are from single women surprised us ...
- Do Latest Carl's/Hardee's Efforts Hit The Mark?
Marketing Daily, Karlene Lukovitz - Friday, September 18, 2009
The latest campaigns from Carl's Jr. and Hardee's -- in response ...
- CEA Forecasts Soft Holiday Sales Season
Marketing Daily, Aaron Baar - Friday, September 18, 2009
Home information technologies, television displays, electronic gaming and portable communications will accou ...
- Monetizing Newspaper Content
Research Brief, Jack Loechner - Monday, September 21, 2009
According to a survey conducted for the American Press Institute, reported ...