- Survey: By 2012, 3/4 Of U.S. Will Have HDTV
Marketing Daily, Aaron Baar - Friday, January 29, 2010
Nearly two-thirds of all Americans have a high-definition television in their hom ...
- Toyota's Loss Of Rep Is Stuck In 'Drive'
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Research suggests American consumers are starting to doubt that Toyota's quality ...
- Study Finds Convenience Key For Young Diners
Marketing Daily, Karlene Lukovitz - Friday, January 29, 2010
While value remains critical, "Young adults and young families, especially, are press ...
- Nearly 1/2 Of Smartphone Users Never Buy An App
Marketing Daily, Aaron Baar - Thursday, January 28, 2010
Meanwhile, more than a third of the survey respondents said they we ...
- Mintel: Credit Card Direct Mail Rises
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
With a 47% increase in direct mail compared to third-quarter 2009, cred ...
- Report: An Ugly Year For Beauty
Marketing Daily, Sarah Mahoney - Thursday, January 28, 2010
The Port Washington, N.Y.-based trade group says there was evidence of so ...
- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympic ...
- Daily Newspaper Reading (Print or Online) Down to Two in Five
Research Brief, Jack Loechner - Friday, January 29, 2010
Just two in five U.S. adults (43%) say they read a dai ...
- Telemundo: Hispanics Aware Of Census Process
MediaDailyNews, David Goetzl - Wednesday, January 27, 2010
As Telemundo counts on this year's census to show growth among t ...
- For Digital Publishers: Ditch the Survey and Embrace the Scientific Beauty of Web Analytics
Online Media Daily, Philip Sawyer - Thursday, January 28, 2010
After 23 years of conducting advertising research, I have reluctantly come ...
- Study: Shopping Habits Are Consistent Across Channels
Online Media Daily, Gavin O'Malley - Wednesday, January 27, 2010
Over the holidays, shoppers in search of deals didn't discriminate between channel ...
- Mom Marketing
Research Brief, Jack Loechner - Thursday, January 28, 2010
According to a Retail Advertising and Marketing Association survey conducted by BIGresearc ...
- In Advance Of 'Apple Day,' Consumers Weigh In
Marketing Daily, Aaron Baar - Tuesday, January 26, 2010
Although no one is quite sure what will come out of Apple ...
- Coupon Use Grows For The First Time In 17 Years
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2010
The change began in the fourth quarter of 2008, as the recessi ...
- Mintel: F&B Launches Dropped Nearly 30% In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 26, 2010
The lingering economic downturn clearly caused smaller companies, which typically introduce ...
- Are C-Stores Stealing Fast-Feeders' Lunch?
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2010
Convenience-store shoppers aren't just pressed for time, they're hungry. And a n ...
- Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day
Research Brief, Jack Loechner - Wednesday, January 27, 2010
According to a new study by the Kaiser Family Foundation, eight-to-eighteen year-ol ...
- Q&A With Colleen Fahey Rush
TV Board, Charlene Weisler - Wednesday, January 27, 2010
Colleen Fahey Rush is the executive vice president of strategic insights a ...
- Wedding Crashers: Brides-To-Be Still Cutting Their Budgets
Marketing Daily, Sarah Mahoney - Monday, January 25, 2010
Hold the Jordan Almond favors, the sweetheart roses, and the extra tull ...
- Get Ready For Mobile Ads You Can't Escape
Online Media Daily, Mark Walsh - Monday, January 25, 2010
The floating ad that sticks with you wherever you go on ...
- Boomers New Social Media Mavens
Research Brief, Jack Loechner - Tuesday, January 26, 2010
According to a new study conducted by CPH Research on behalf ...
- Study: Brain Maxes Out At 150 Friendships
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 25, 2010
In the age of Facebook and Twitter, it's instructive to know ju ...
- Disconnects Hamper Loyalty Program Effectiveness
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Loyalty programs represent a large and growing portion of marketing budgets. B ...
- World Spending 82% More Time On Social Sites
Online Media Daily, Mark Walsh - Friday, January 22, 2010
Internet users worldwide spent an average of 5 and a half hou ...
- Consumers To Spend $6.2B On Mobile Apps This Year
Research Brief, Jack Loechner - Monday, January 25, 2010
According to a new Gartner report, "Application Stores; The Revenue Opportunity Beyo ...
- Study Finds Marketers Embracing Social Media Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
...
- World Continues To Search
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 22, 2010
Think online consumers are beginning to settle down, get comfortable with the ...
- Study: 2/3 Of Marketers Invest In Social Media
Marketing Daily, - Thursday, January 21, 2010
About 66% of marketers responding to a study said they will ...
- 2010 Restaurant Forecast: Some Recovery
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2010
Key to restaurant growth will include continued stress on value, convenience, expand ...
- 'Fragmentation' Still Mobile Watchword In 2010
MoBlog, Mark Walsh - Friday, January 22, 2010
A recent report by Forrester analyst Thomas Husson on mobile trends f ...