- Restaurant Outlook Takes Slight Upturn
Marketing Daily, Karlene Lukovitz - Wednesday, March 31, 2010
"There is still weakness in the industry, but we're starting to s ...
- Study: Microsites Not Complete Waste Of Money
Online Media Daily, Gavin O'Malley - Wednesday, March 31, 2010
Despite all their fancy Flash graphics and creative investment, less than ...
- Consumers Want Brands That Are Socially Responsible
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 31, 2010
Transparency and corporate responsibility have become far more important to consumers, accordi ...
- Spring Cleaning: Gen Y Dirties Its Hands
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2010
"Many younger consumers fall into the Gen Y category we call 'ho ...
- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
- Study: More Will Buy iPad Than Kindle In Next Year
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
A new survey predicts demand for the iPad as an e-book read ...
- Small Businesses Search For Leads With Website Video
Research Brief, Jack Loechner - Wednesday, March 31, 2010
According to the latest quarterly report from WebVisible, the average small busine ...
- Media Insights Q&A With IAB's Sherrill Mane
TV Board, Charlene Weisler - Wednesday, March 31, 2010
Sherrill Mane began her career in research. Over time, at companies li ...
- NPD: IPad's Fans Say It's Overpriced
Marketing Daily, - Monday, March 29, 2010
While only 18% of all consumers overall have any interest in buyi ...
- Walmart Dominates Colloquy Loyalty Study
Marketing Daily, Tanya Gazdik - Monday, March 29, 2010
"The Great Recession became the great equalizer," says Colloquy's Kelly Hlavinka. "Custome ...
- Top Chains' Sales Were Down 0.8% in '09
Marketing Daily, Karlene Lukovitz - Monday, March 29, 2010
Technomic also noted a small increase in the percentage of newly open ...
- Study ID's Five Types Of Cell Phone Users
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
The study also finds that AT&T Wireless indexes well above average ...
- What Type Of Social Media Ads Are The Most Effective?
Online Media Daily, Gavin O'Malley - Monday, March 29, 2010
Now that social networks devour about a fifth of Web users' tim ...
- New Mobile Audience Segments Aimed At Targeting
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
Are the consumers you're trying to reach on mobile phones part ...
- Display Ads Viewed Longer on Digital Magazines
Research Brief, Jack Loechner - Tuesday, March 30, 2010
According to a new survey called "The Case of Advertising in Interacti ...
- Edmunds Sees Uptick In March Auto Sales
Marketing Daily, Karl Greenberg - Friday, March 26, 2010
Auto sales are continuing a march up from the vale of tea ...
- Report: Most Consumers Steadfastly Green
Marketing Daily, Sarah Mahoney - Friday, March 26, 2010
New data from market researcher Mintel shows that 35% say they wi ...
- Retail Consumers Shop Across Channels, In-Store And Online
Online Media Daily, Gavin O'Malley - Friday, March 26, 2010
This past holiday season, 88% of consumers leaving or entering top reta ...
- Easter Spending Up; Food Tops Gifting
Research Brief, Jack Loechner - Monday, March 29, 2010
According to the NRF 2010 Easter Consumer Intentions and Actions Survey, East ...
- IPad 'Provokes' Consumers, Research Finds
Marketing Daily, Aaron Baar - Thursday, March 25, 2010
"They actually said it was more provocative to them, and they s ...
- Which QSRs Are Perceived As Healthy?
Marketing Daily, Karlene Lukovitz - Thursday, March 25, 2010
Brand Keys does not specifically probe consumers about calorie counts, but w ...
- Jumpstart: Ford, Chevy Gain On Toyota's Loss
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
The poll found that after Chevy and Ford, in order, Chrysler, Hon ...
- Study: Video Ads Drive 'Significant Uplift'
Online Media Daily, Gavin O'Malley - Thursday, March 25, 2010
At least in the UK, video and display advertising are effective ...
- SEMPO Report Suggests Measuring ROI Still Challenging
Online Media Daily, Laurie Sullivan - Thursday, March 25, 2010
The North American search engine marketing industry will rise to be ...
- Video Dominates Rich Media Tactics for Online and Direct Marketing Professionals
Research Brief, Jack Loechner - Friday, March 26, 2010
According to the Unica State of Marketing 2010 study, video is t ...
- Fortified Waters, Sports Drinks Show Greatest Decline
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The beverage category declined 3.1% in volume in 2009 -- the seco ...
- AdMob: Smartphones, Mobile Web Booming
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 25, 2010
Led by the iPhone, smartphone usage is up 193% year-over-year (in absolu ...
- Sales Of High-End Beauty Products Down 6%
Marketing Daily, - Wednesday, March 24, 2010
It's no secret that luxury items suffered in 2009, but results lo ...
- How Green Is My Appliance? Ask Green Bay, Wis.
Marketing Daily, Aaron Baar - Wednesday, March 24, 2010
Marketers may may want to consider sponsoring a local race or oth ...
- Hilton, Southwest Rank Highest In Brand Equity
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2010
Hilton Hotels and Southwest Airlines rank highest in brand equity in the ...