- Room For More Ads on Online TV
Research Brief, Jack Loechner - Tuesday, April 13, 2010
According to a recent comScore study or U.S. Online TV viewership, wh ...
- Analysis Shows Impact Of Hispanic Growth
Marketing Daily, Karlene Lukovitz - Friday, April 9, 2010
The contrast in spending trends between Hispanic and non-Hispanic markets is al ...
- Southwest Scores Best With Business Owners
Marketing Daily, Aaron Baar - Monday, April 12, 2010
"This market really rewards you when you focus on them," says Portfolio.com ...
- Study: Americans' Social Net Use On The Rise, But Services Not Entirely Wasted On The Young
Online Media Daily, Gavin O'Malley - Friday, April 9, 2010
Nearly half -- 48% -- of Americans age 12 and older a ...
- Magazine Ad Data Shows Growth
Research Brief, Jack Loechner - Monday, April 12, 2010
According to Publishers Information Bureau (PIB) in the first quarter of 201 ...
- Much Ado About Set Top Boxes
TV Board, Pat Liguori - Monday, April 12, 2010
In the world of audience research, the Set Top Box (STB) ...
- Yahoo: 'Uber Fans' Are Where The Money Is
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
"This represents a significant opportunity for advertisers to leverage the increase ...
- Mobile Apps: Strike While Iron's Still Hot
Marketing Daily, Aaron Baar - Thursday, April 8, 2010
In order to stand out and maintain popularity on the best-selling ...
- More TV On The Internet and More Broadband Serving
Research Brief, Jack Loechner - Friday, April 9, 2010
New consumer research from Leichtman Research Group found that 24% of a ...
- Consumers Give Store Brands High Marks Around The Globe
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A new global survey about store brands reveals that 87% of consume ...
- People Turn-Offs in Brand Advertising
Research Brief, Jack Loechner - Thursday, April 8, 2010
35% of Americans say that they have chosen not to purchase ...
- Media Insights Q&A With Richard Lowden
TV Board, Charlene Weisler - Thursday, April 8, 2010
Richard Lowden is the vice president of sales for Wunderground.com, a maj ...
- Wealthy Consumers Want Different Relationship With Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
The New Affluents are demanding a new and different kind of relationsh ...
- From A Reputation Standpoint
Marketing Daily, - Wednesday, April 7, 2010
Top 10 Most Disliked Companies1 Freddie Mac 2 AIG 3 Fannie M ...
- Ideas About Black, Urban Gen Y Need Update
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
"We believe that this new black, urban mindset is about harnessing soci ...
- Sussman To Head Nielsen's Client Services
MediaDailyNews, David Goetzl - Tuesday, April 6, 2010
Ira Sussman, who has overseen research at the cable trade group f ...
- Forget The Hype, Online Consumers Still 'Neutral' On iPad
MoBlog, Mark Walsh - Wednesday, April 7, 2010
Reviews of the iPad so far have ranged from rapturous to rejectio ...
- NPD, In-Stat Form Strategic Alliance
Online Media Daily, - Tuesday, April 6, 2010
Market research firm NPD Group Tuesday announced an alliance with technology resear ...
- Behaviorally Targeted Ads Yield Twice The Revenue and Twice the Converts
Research Brief, Jack Loechner - Wednesday, April 7, 2010
According to The Network Advertising Initiative (NAI), behaviorally-targeted advertising in 2009 secur ...
- Report: Shoppers Still Loving Private Labels
Marketing Daily, Sarah Mahoney - Monday, April 5, 2010
In a poll of 800 supermarket shoppers, conducted by GfK Research f ...
- Confections: Something Old, Something New
Marketing Daily, Karlene Lukovitz - Monday, April 5, 2010
Stressful times accentuate cravings for sweets, and these days, Americans are runni ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- Nielsen Enters Puerto Rico
MediaDailyNews, - Tuesday, April 6, 2010
Nielsen Co. Monday said it officially launched a new TV audience measureme ...
- Nielsen Breaks Ad Campaign Aimed At Multicultural Targets
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2010
Nielsen Co. Monday unveiled an ad campaign to promote its awareness a ...
- Brand Info Online Attracts Consumers to Act
Research Brief, Jack Loechner - Tuesday, April 6, 2010
According to the second year of an Opinion Research Corporation consumer preferen ...
- Report: Video Viewers Remain Young, Rich
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 5, 2010
Despite the mass adoption of online video, viewers remain predominately young, wealth ...
- J.D. Power: Smartphone Touchscreens Rule
Marketing Daily, Aaron Baar - Friday, April 2, 2010
According to J.D. Power, a quarter of traditional handset owners say th ...
- Smartphones And Prepaid Plans On Collision Course
MoBlog, Mark Walsh - Monday, April 5, 2010
Smartphones may be all the rage at one end of the marke ...
- Gift Cards Down in '09, But Turning at Year End
Research Brief, Jack Loechner - Monday, April 5, 2010
According to new data from Javelin Strategy Research, in the past f ...
- How Contagious Is Online Gossip?
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 2, 2010
Not surprisingly, researchers are now comparing the spread of gossip on soci ...