- The Most Influential Athlete: Lance Armstrong
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
Cyclist and cancer survivor Lance Armstrong is the most influential athlete ...
- Mobile Marketing Emerges With Couponing
Research Brief, Jack Loechner - Thursday, April 22, 2010
According to the Executive Summary of the recent Mobile Marketing report fr ...
- Media Insights Q&A With Screenvisions's Lauren Zweifler
TV Board, Charlene Weisler - Thursday, April 22, 2010
Lauren Zweifler, Vice President Research & Strategy for Screenvision, has expanded t ...
- Study: Women Want Personalized Ads
Marketing Daily, Aaron Baar - Tuesday, April 20, 2010
It's a question men and marketers have been asking since time immemoria ...
- WPP's Kantar Taps Publicis' Fielding As Research Client Chief
MediaDailyNews, - Wednesday, April 21, 2010
WPP media research unit Kantar Media North America Tuesday named former Public ...
- Journalism Is Suffering in Minds of Broadcast Execs
Research Brief, Jack Loechner - Wednesday, April 21, 2010
According to a new survey by the Pew Research Center's Project f ...
- Mobile Social Activity On the Rise
The Social Graf, Erik Sass - Wednesday, April 21, 2010
This week brought another study showing the steady increase in consumers usi ...
- CMO Study: Customer Analytics Top Priority
Marketing Daily, Karlene Lukovitz - Monday, April 19, 2010
Improved customer targeting and conversion via analytics, enhanced digital marketing structures a ...
- Study: Ford Buyers Satisfied
Marketing Daily, - Monday, April 19, 2010
Ford Motor Co. says it now has the highest customer satisfaction wi ...
- J.D. Power 'AIMS' To Track Social Media
Marketing Daily, Karl Greenberg - Monday, April 19, 2010
When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria ...
- Nielsen, Facebook: Even Lightweight Endorsements Have Big Effects
Online Media Daily, Joe Mandese - Monday, April 19, 2010
Nielsen Co. and Facebook have released the first in a planned seri ...
- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- A Bird In The Hand
Research Brief, Jack Loechner - Monday, April 19, 2010
According to a new Bankrate.com poll by Princeton Survey Research Associates Internationa ...
- Coupon Use Surges; Nielsen Suggests Targeting Enthusiasts
Around the Net In Brand Marketing, Thom Forbes - Friday, April 16, 2010
Coupon redemption in supermarkets, which command 65% of the overall market, ro ...
- Where Do Core Apple Users Live?
Marketing Daily, - Friday, April 16, 2010
Top 10 DMAs in which reside adults who are hard-core users ...
- NPD: More Signs Of Restaurant Recovery
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
While signs point to gradual improvement, NPD's forecasting model projects continued weakne ...
- Young Adults Say Web Sites Should Be Required To Delete User Data
Online Media Daily, Wendy Davis - Thursday, April 15, 2010
Debunking the oft-repeated assertion that young people don't care about privacy, n ...
- Radio Leads Way For Bounce in Ad Forecast
Research Brief, Jack Loechner - Friday, April 16, 2010
According to analysts at Barclays Capital, ad forecasts for most media ha ...
- Despite Increased Debt, Multiculturals Optimistic
Marketing Daily, - Wednesday, April 14, 2010
Although 27% of African-Americans and 26% of Hispanics have seen their de ...
- In Apparel, The Brand Makes A Comeback
Marketing Daily, Sarah Mahoney - Wednesday, April 14, 2010
The importance of a brand of an item of clothing jumped 1 ...
- Canoe Taps WPP's Broussard To Lead Research, Analytics
MediaDailyNews, Joe Mandese - Thursday, April 15, 2010
In a sign that Canoe Ventures has legs and is looking towa ...
- WXCW To Use Rentrak TV Ratings
MediaDailyNews, - Thursday, April 15, 2010
Rentrak Corp. this morning said it signed another local TV station, ...
- Multi-Generational Family Households Make a Comeback
Research Brief, Jack Loechner - Thursday, April 15, 2010
According to a report based on the Pew Research Center's public opini ...
- Kraft, Tecate Share Hispanic Marketing Knowledge
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
Key principle #1 is developing a deep understanding of the lifestyles a ...
- Study: Attachment To Brands, Movies Co-relate
Marketing Daily, Aaron Baar - Tuesday, April 13, 2010
A survey of 3,000 people between 15 and 34 used an 11-poi ...
- A Bird's-Eye View of Consumer Travel
Online Media Daily, Cella M. Irvine - Tuesday, April 13, 2010
Travel, it turns out, is one of the two big-ticket purchases sti ...
- More Than 40% of iPad Users Own iPhone, Earn More Than $100,000
Online Media Daily, Mark Walsh - Tuesday, April 13, 2010
Apple announced last Thursday that 450,000 iPads had been sold since arrivi ...
- Store Brands Gain Strong Toehold in Consumer Goods Market
Research Brief, Jack Loechner - Wednesday, April 14, 2010
Findings from a study conducted by Ipsos Marketing, Consumer Goods, show tha ...
- Media Insights Q&A With Ned Greenberg
TV Board, Charlene Weisler - Wednesday, April 14, 2010
Ned Greenberg is a research veteran whose experience at MTV, E!, CN ...
- Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2010
In a move that will enable the burgeoning digital out-of-home media marketpla ...