- Restaurants Indicate Growth, First Time In 29 Months
Marketing Daily, - Friday, April 30, 2010
In the association's Restaurant Business Index (RPI), 100 indicates stasis, with a ...
- Nielsen Test Could Lead To Commercial Ratings in Local Markets
MediaDailyNews, David Goetzl - Thursday, April 29, 2010
Nielsen plans a test to determine whether set-top-boxes can help upgrade ratin ...
- Cars and Politics Kept Internet Active in March
Research Brief, Jack Loechner - Friday, April 30, 2010
The comScore monthly analysis of U.S. Web activity for March 2010 repor ...
- Study: Marketing Departments To Reorganize
Marketing Daily, - Wednesday, April 28, 2010
Reasons for the changes include economic turmoil, the rise of digital marketi ...
- Ford Set To Be No. 2 In U.S. This Year: Edmunds.Com
Marketing Daily, - Wednesday, April 28, 2010
Ford might end the year as the big No. 2 in t ...
- Boomer Women Love Their Beauty Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 28, 2010
While the recession may have taught many women the delicate art ...
- Survey: Schools Should Cut Pizza, Burgers, Nuggets
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
Nearly two-thirds (63%) of parents of school-age children, and 55% of America ...
- Nielsen Turns The 'Channel' Off, Permanently
MediaDailyNews, Joe Mandese - Thursday, April 29, 2010
In a move that is a bit ironic and very symbolic f ...
- Study: Ad Networks Generate Less Than A Quarter Of Impressions
Online Media Daily, Mark Walsh - Wednesday, April 28, 2010
The backlash of large Web publishers against ad networks in the la ...
- Increased Revenue and Investment in E-Commerce Expected by Retailers
Research Brief, Jack Loechner - Thursday, April 29, 2010
According to the e-tailing group 9th Annual Merchant Survey, given the e-commer ...
- 20% of Social Network Users Have Shared Negative Brand Experiences
The Social Graf, Erik Sass - Thursday, April 29, 2010
One of the great things about the Web, from the consumer's poi ...
- Millward Brown BrandZ Ranking Sees 4% Gain For Top Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
The value of the top 100 global brands rose by 4% ...
- Quantifiable Lift With The Addition of Social Media to Advertising
Research Brief, Jack Loechner - Wednesday, April 28, 2010
A recent joint study from Nielsen and Facebook, titled "Advertising Effectiveness: Understandi ...
- Media Insights Q&A With Hotel Networks' Derek White
TV Board, Charlene Weisler - Wednesday, April 28, 2010
Derek White, president of The Hotel Networks as well as an offic ...
- Festivals Are Increasingly Music To Marketers' Ears
Marketing Daily, Aaron Baar - Monday, April 26, 2010
"They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report ...
- Report: LOHAS Market Nears $300 Billion
Marketing Daily, Sarah Mahoney - Monday, April 26, 2010
"Sales of organic food hit $23.6 billion in 2008, almost double wh ...
- Survey: Organic Food, Beverages Up 5% in '09
Marketing Daily, Karlene Lukovitz - Monday, April 26, 2010
Organic produce not only represents 38% of all organic food sales, b ...
- Zucker Helms MediaVest Innovation
MediaDailyNews, David Goetzl - Monday, April 26, 2010
On the eve of the upfront, veteran media buyer Pam Zucker h ...
- Self-Sufficient Marketers a Challenge to Agencies
Research Brief, Jack Loechner - Tuesday, April 27, 2010
According to the Chief Marketing Officer (CMO) Council's latest State of Marketi ...
- Sodium: Consumer Ambivalence Poses F&B Challenges
Marketing Daily, Karlene Lukovitz - Friday, April 23, 2010
For food and beverage companies, a gap between Americans' attitudes and actu ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuni ...
- Nielsen Goes Public On Plans To, Well, Go Public
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
After years of operating under as a quasi private company controlled ...
- Online Product Reviews Gain Credibility
Online Media Daily, Laurie Sullivan - Sunday, April 25, 2010
The e-tailing group PowerReviews plans to release findings later this week fr ...
- Are You Listening When It's Loud?
Research Brief, Jack Loechner - Monday, April 26, 2010
According to the findings of an Adweek Media/Harris Poll of 2,194 U. ...
- The Kids Are Addicted To Social Media
The Social Graf, Erik Sass - Monday, April 26, 2010
Huey Lewis will have to keep on looking: Social media appears ...
- Facebook and TV Lead U.K. Video Growth
VidBlog, Steve Smith - Monday, April 26, 2010
While monthly video viewing in the U.S. may be showing signs ...
- Chrysler Has Good News, Not So Good News: Edmunds
Marketing Daily, - Thursday, April 22, 2010
Edmunds.com says the Fiat/Chrysler combine is on track to meet its go ...
- Autos See Lower Incentives, Slightly Higher Sales
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
April is winding down, which means automotive industry watchers in the U. ...
- Study: Mobile Tracking Offers Marketing Insights, Privacy Hurdles
Online Media Daily, Mark Walsh - Thursday, April 22, 2010
People who shop at Whole Foods are twice as likely to wo ...
- Digital Potpouri
Research Brief, Jack Loechner - Friday, April 23, 2010
The new national survey from Arbitron and Edison Research, The Infinite Di ...