• by David Goetzl  @dgoetzl, April 26, 2010

On the eve of the upfront, veteran media buyer Pam Zucker has taken on an increased role at MediaVest: president, marketplace ignition and innovation.

She had been overseeing Avon's global business and MediaVest's advanced TV initiatives -- roles she will continue as she now becomes an advisor across the MediaVest client base. She will also act as management supervisor of the agency's research and business development operations.

Zucker, in a previous role, had overseen broadcast investment for Procter & Gamble, the country's largest advertiser. She headed MediaVest's Russian operations, which started in 1993 as the Soviet Union broke up.

"From discovering new ways to drive and measure consumer engagement to catalyzing internal, next-generation leadership programs like MediaVest's Impact Circle, the defining element of Pam's career has been effecting real-time change across the industry," stated Bill Tucker, CEO of MediaVest USA. "As president, Pam will have an even greater platform to drive meaningful transformation in media."

She has been with MediaVest since 1989.