- Report: Radio Still A Good Way To Sell Cars
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
"What radio does is encourage dialogue with listeners, and there is ...
- Consumer Confidence Staying Flat
Marketing Daily, - Tuesday, August 31, 2010
The Consumer Confidence Survey is based on a representative sample of 5,0 ...
- Restaurant Traffic To Grow At Under 1% Annually
Marketing Daily, - Tuesday, August 31, 2010
The population's aging will result in the restaurant industry being more depende ...
- Rubicon: Digital Ad Spend Up 47%
Online Media Daily, Gavin O'Malley - Tuesday, August 31, 2010
Despite a national economy that few would call recovered, digital ad spendi ...
- Brazil Does Smartphone Samba
MoBlog, Mark Walsh - Tuesday, August 31, 2010
What comes to mind when you think of Brazil? Soccer? beautiful beache ...
- Acceptance of Social Media by Marketers
Research Brief, Scott Eagle - Tuesday, August 31, 2010
According to a study presented at a Pivot Conference (in partnership wi ...
- Edmunds Predicts Dip In August Sales Over July
Marketing Daily, Karl Greenberg - Friday, August 27, 2010
An exception is Chrysler, which had a near-death experience last year a ...
- Go! Digital
Research Brief, Jack Loechner - Monday, August 30, 2010
According to a new study, conducted by Philadelphia's Tantala Associates, digital billboar ...
- Report: Women Need To Review Purse Strings
Marketing Daily, Tanya Gazdik - Thursday, August 26, 2010
"These numbers, especially those representing independent women, are unnerving to read," sa ...
- Relationship Marketing May Lessen Bank Fee Angst
Marketing Daily, - Thursday, August 26, 2010
The study shows only 36% of big bank customers trust their ban ...
- Long Live the King?
Research Brief, Jack Loechner - Monday, August 30, 2010
According to new research from The Nielsen Company, though Email has lo ...
- Overseas Call Centers Rupee Wise, Dollar Foolish
Marketing Daily, Karl Greenberg - Wednesday, August 25, 2010
For many large corporations, the call center is the one human experien ...
- Marketing Skills and Tools Seen Lacking
Research Brief, Jack Loechner - Thursday, August 26, 2010
According to a new study by Accenture "Onward and Up - H ...
- AARP Says Brand Rx Prices Escalating; Industry Disputes Findings
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
Duff Wilson reports that AARP is releasing a report today that sho ...
- Ford Tops Super Bowl Ads With Facebook Reveal
Marketing Daily, Karl Greenberg - Tuesday, August 24, 2010
"While it's unclear what Ford paid for the Facebook reveal, I'm confide ...
- Local Social Marketing In Need of a Solution
Research Brief, Jack Loechner - Wednesday, August 25, 2010
According to a new poll of brand marketers by Harris Interactive f ...
- Using Video As A Market Research Lure
VidBlog, Steve Smith - Wednesday, August 25, 2010
As streaming video became ubiquitous online and emerged on mobile, the form ...
- Fla. Visits Up Vs. Last Year; Tourism Board Wary
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
After the disaster, the tourism board launched FloridaLive.com, which offered real-time vie ...
- Finding: Affluent Moms Shop Like Everyone Else
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
"Initially, we were not sure there were going to be any differences ...
- Obit: Knowledge Network's Maura Clancey, Dead At 50
MediaDailyNews, - Monday, August 23, 2010
Maura Clancey, a long-time media industry researcher who most recently was seni ...
- Online Actions in June Show Increased Purchase Intent for Soccer Gear and the Jeep Grand Cherokee
Online Media Daily, OMMA Editors - Tuesday, August 24, 2010
The BlueKai Pulse is an analysis of data from the BlueKai Exchang ...
- Subscription Revenue Boost With Interactive Periodicals
Research Brief, Jack Loechner - Tuesday, August 24, 2010
According to projections from a comprehensive assessment of consumer demand for interacti ...
- YouTube Still Outruns Yahoo! And Facebook For Video Viewers
Research Brief, Jack Loechner - Monday, August 23, 2010
According to July data from comScore, 178 million U.S. Internet users watch ...
- IBM Builds Search Engine, Redefines Analytics Tools
Online Media Daily, Laurie Sullivan - Thursday, August 19, 2010
IBM has created a search tool that allows North Carolina State Universi ...
- E-Commerce Retail Still Growing
Research Brief, Jack Loechner - Friday, August 20, 2010
The new comScore report, Q2 2010 U.S. retail e-commerce sales estimates, sho ...
- Gifts: Food Outperforms Many Other Categories
Marketing Daily, Karlene Lukovitz - Wednesday, August 18, 2010
Supporting the market opportunity for quality, healthy food gift items, Packaged Fac ...
- Report: Mobile Marketing Challenges Abound
Online Media Daily, Mark Walsh - Wednesday, August 18, 2010
A lack of analytics, audience size and fragmentation are among the sti ...
- Twitter Users Get Up Close and Personal With Brands
Research Brief, Jack Loechner - Thursday, August 19, 2010
A new study released by ExactTarget finds consumers who are active ...
- Big Brands Reflect Whole-Grain, No-HFCS Trends
Marketing Daily, Karlene Lukovitz - Tuesday, August 17, 2010
According to Mintel, as part of an overall greater consumer demand f ...
- KBB Study: Hyundai Enters Top 5, Ford Is No. 1
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
"The latest Kelley Blue Book Market Intelligence findings show how the de ...