- Facebook: How Formats, Timing Affect Response
Marketing Daily, Karlene Lukovitz - Tuesday, September 21, 2010
"An image like a coupon or photo provides the visual impact th ...
- Advertising.com, Audience Science, Burst Top DoubleVerify's List Of Most Trustworthy
Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
AOL's Advertising.com, Audience Science, and Burst are now among the best-performing ...
- Apt To Use Apps
Research Brief, Jack Loechner - Wednesday, September 22, 2010
According to he most recent Pew Internet Project survey, cell phone u ...
- Consumer Satisfaction At Or Near All-Time Highs
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
According to the American Customer Satisfaction Index, overall satisfaction with personal compute ...
- Custom Online Video Drives Higher Brand Awareness, Dynamic Logic Study Finds
Online Media Daily, Gavin O'Malley - Monday, September 20, 2010
Which works better: Repurposed TV ads or ads developed specifically for t ...
- Avid Female College Football Fans
Research Brief, Jack Loechner - Tuesday, September 21, 2010
According to Scarborough Sports Marketing, avid female college football fans represent ...
- Get Me Creative! Repurposed Spots May Brand But Not Sell
VidBlog, Steve Smith - Tuesday, September 21, 2010
From the time streaming media became a serious business for advertising, ...
- Study: Consider Objective In Call To Action Ads
Marketing Daily, Aaron Baar - Friday, September 17, 2010
As with any marketing technique, consideration of which messaging format to u ...
- TRA Enlarges Research, Linking Viewership To Purchasing
MediaDailyNews, David Goetzl - Friday, September 17, 2010
TRA, the research company that seeks to offer insight into how specif ...
- Affluents Reading Fewer Magazines: Ipsos Mendelsohn
MediaDailyNews, Erik Sass - Sunday, September 19, 2010
Ipsos Mendelsohn's June survey of 13,800 heads of households with incomes ...
- What Advertisers Don't See In Data Can Hurt Ad Campaigns
Online Media Daily, Laurie Sullivan - Friday, September 17, 2010
Marketers who don't understand the importance of advertising data and the moun ...
- Research: Brands Get Little Action From Call-To-Action
Online Media Daily, - Thursday, September 16, 2010
Call-to-action ads, the backbone of direct response and performance-based online advertising, " ...
- First Time Since 2007 Magazines Ads Gain
Research Brief, Jack Loechner - Friday, September 17, 2010
According to Publishers Information Bureau, for the first time in nine quarte ...
- Digital Media Brand Values Soar, Google Now Ranks No. 4, Just Behind Microsoft
Online Media Daily, Joe Mandese - Thursday, September 16, 2010
The underlying brand value of two of the digital media industry's mo ...
- Improving Customer Loyalty Tops Social Media Budgets
Research Brief, Jack Loechner - Thursday, September 16, 2010
According to national survey results jointly released by COLLOQUY and the Dire ...
- Research: Android On Track To Surpass IPhone
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 15, 2010
Google's Android mobile OS is shaping up to be a bigger thre ...
- Report Finds Affluent Shop At Walmart, Too
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
Forget golf, tennis, power boating and jaunts to St. Tropez. Affluent America ...
- Restaurant Visits Down, Though Decline Slows
Marketing Daily, - Tuesday, September 14, 2010
According to NPD's Crest, which tracks commercial/non-commercial foodservice outlets on an ongoi ...
- Pew: Only Two-Thirds Of Cell Users With Apps Use Them
Online Media Daily, Mark Walsh - Tuesday, September 14, 2010
About four in 10 adult mobile users have apps on their phon ...
- Brand Discounts Win Facebook Fans
Research Brief, Jack Loechner - Wednesday, September 15, 2010
A new study by ExactTarget and CoTweet finds that while consumers primari ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Grocery Shoppers Still Fighting Impulse Buys
Marketing Daily, Sarah Mahoney - Monday, September 13, 2010
"No matter what stores and marketers tend to believe, consumers aren't walki ...
- Nielsen: Android Users More Likely To Click In-App Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
Android users are more likely to click on ads within apps th ...
- Study: Kids Are Web Experts, But Still Tripped Up By Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
A new report by usability experts
Nielsen Norman Group confirms wh ...
- Social Networking is Also Creeping Up on the Older Folks
Research Brief, Jack Loechner - Tuesday, September 14, 2010
According to the Pew Research Center, social networking use among internet use ...
- Pharma Better Off Reviving The Dying 30-Second Spot
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Jack Neff writes that private label is eroding the market share ...
- 'Happy' Bank Customers Consider Switching
Marketing Daily, Aaron Baar - Friday, September 10, 2010
The most common reasons cited for switching banks: dissatisfied with the servi ...
- More TVs; Less Important
Research Brief, Jack Loechner - Monday, September 13, 2010
According to the Pew Social & Demographic Trends Center, reported here la ...
- Healthier Options Key To Reviving Lunch Business
Marketing Daily, Karlene Lukovitz - Thursday, September 9, 2010
Certainly, other operators have noted the trend-bucking success of chains with forma ...
- comScore: Facebook Takes Lead In Time Spent
Online Media Daily, Mark Walsh - Thursday, September 9, 2010
Facebook in August for the first time took the top spot amo ...